Job
Description
Plan, organize, and execute offline brand activation projects across retail, residential, institutional, and public spaces • Manage field teams, event promoters, freelancers, and supervisors • Coordinate with internal teams, external vendors (fabricators, printers, etc.), and third-party agencies • Oversee budgeting, material dispatch, production timelines, and quality control • Liaise with clients and brand managers to align execution with objectives • Provide daily project updates, post-event reports, and photo/video documentation • Ensure all on-ground activities comply with brand guidelines, safety norms, and local permissions (as required) • Minimum 4 years of experience in BTL, events, or activation agencies (e.g., CupShup, Laqshya, Encompass, Candid, Wizcraft) • Strong network of vendors, manpower suppliers, and freelancers • Excellent people management, multitasking, and problem-solving skills • Comfortable working in fast-paced environments with tight turnarounds • Proficient in reporting, Excel, and basic client servicing etiquette • Willing to travel for on-ground execution, sometimes on weekends Key Responsibilities: • Plan, organize, and execute offline brand activation projects across retail, residential, institutional, and public spaces • Manage field teams, event promoters, freelancers, and supervisors • Coordinate with internal teams, external vendors (fabricators, printers, etc.), and third-party agencies • Oversee budgeting, material dispatch, production timelines, and quality control • Liaise with clients and brand managers to align execution with objectives • Provide daily project updates, post-event reports, and photo/video documentation • Ensure all on-ground activities comply with brand guidelines, safety norms, and local permissions (as required) • Minimum 4 years of experience in BTL, events, or activation agencies (e.g., CupShup, Laqshya, Encompass, Candid, Wizcraft) • Strong network of vendors, manpower suppliers, and freelancers • Excellent people management, multitasking, and problem-solving skills • Comfortable working in fast-paced environments with tight turnarounds • Proficient in reporting, Excel, and basic client servicing etiquette • Willing to travel for on-ground execution, sometimes on weekends The candidates we required from the given below company :- Cup Shup is a Mumbai-based integrated marketing agency specializing in innovative, ROI-driven campaigns for startups and established brands across India. Founded in 2014, the company began as a paper cup branding firm and has since evolved into a full-service marketing partner. Their services encompass digital marketing, offline activations, creative strategy, media buying, and experiential campaigns. With a team of over 250 professionals operating in cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, and Chennai, CupShup collaborates with notable clients such as Ola, Uber, Zomato, Amazon, HUL, and Kotak. They focus on embedding brands into cultural conversations, as exemplified by their “Bitcoin Café” campaign for CoinDCX, which transformed Mumbai tea stalls into crypto-themed cafés, generating significant offline and digital engagement.   CupShup positions itself as the “Innovation HQ” for modern brands, aiming to bridge hyperlocal disruption, offline activations, and digital virality. The Glitch Full-service creative agency with strong digital storytelling; works with legacy and challenger brands Schbang Integrated marketing solutions, digital-first approach, strong on content + performance Foxymoron Young, bold digital and experiential campaigns; part of Zoo Media Blue Vector Creative-led agency, known for startup brand launches and design strategy Dentsu Creative India (earlier Dentsu Webchutney) Award-winning creative tech + digital activations Kinnect (a FCB Group company) Strong on performance marketing, influencer, and digital branding Chtrbox Influencer marketing agency; specializes in creator-led, ROI-focused outreach White Rivers Media Full-stack digital agency with campaigns in fintech, entertainment, and consumer brands Sociopath Budget-friendly yet creative campaigns for youth-centric brands GoZoop Independent digital agency known for integrated campaigns with strong analytics Encompass (now Geometry Encompass) Experiential marketing, retail activations, branded events, rural reach Pan-India Candid Marketing Pioneer in BTL and youth marketing, samplings, retail engagement Mumbai Laqshya Live Experiences Large-scale activations, festivals, mall and in-store activities Mumbai, Delhi, Bengaluru Wizcraft MIME ( Experiential division of Wizcraft) High-end brand activations, immersive events Mumbai Feverpitch Marketing Regional activations, rural + urban sampling, van campaigns Mumbai, Chennai, Tier-2/3 cities Brand Connect BTL activations, society engagement, RWA campaigns, product sampling Delhi NCR, expanding nationwide Jagran Solutions Rural outreach, activation, mobile vans, fairs & melas Delhi NCR Brand movers India Mix of on-ground and digital experiences with storytelling Mumbai, Kolkata Ting (BTL + creative) Creative-driven on-ground activations and mall campaigns Mumbai Salt XP (Salt Experiential) Premium experiences for lifestyle brands; niche activations Delhi, Mumbai
