Product Owner - Virtual Events

Reporting to Director of Events

Years of Relevant Experience - 5+ Years

About Packt

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

Packt Events is a fast-growing function that delivers live virtual learning experiences for global tech professionals. We bring together engineers, researchers, and practitioners through summits, workshops, and conferences focused on rapidly evolving technologies. Events operate as a matrix function, partnering closely with vertical and domain teams to scale content, formats, and best practices.

For more details, visit https://www.packtpub.com/

Role Overview

The Product Owner – Events will own and evolve the end-to-end product experience for Packt’s live virtual events. This role combines product thinking, analytics, user insight, and experimentation to deliver high-value event experiences and improve user engagement, retention, and lifetime value. You will use data, interviews, engagement patterns, and competitive insights to identify what works, reduce friction, and refine formats and delivery.

This role directly influences the economics, performance, and long-term value of Packt’s virtual event products. It is ideal for someone who wants to build high-impact learning experiences while driving measurable commercial and user outcomes.

What You Will Do

Understand Users & Shape the Product

• Define and maintain the product charter, including value propositions, target audiences, and success metrics.
• Use analytics, feedback, interviews, and journey mapping to identify user needs and friction points.
• Translate insights into improvements in event formats, content flow, interactivity, and overall experience.

Drive Experimentation, Innovation & Market Awareness

• Build the analytics layer and run structured experiments (A/B, multivariate) to optimize format, timing, and pricing.
• Convert engagement patterns and competitive insights into actionable product decisions.
• Maintain awareness of trends in virtual learning and events to inform the product roadmap.

Build & Scale the Event-to-IP Pipeline

• Develop frameworks to convert event outputs into derivative products (newsletters, nano-books, articles, courses).
• Own packaging, metadata standards, and distribution readiness.
• Track performance and ROI of derivative content across channels.

Ensure Operational Excellence & Commercial Impact

• Create and maintain runbooks, workflows, and contingency plans for reliable virtual event delivery.
• Lead postmortems, integrate learnings, and shape lifecycle touchpoints that drive repeat attendance and LTV.
• Own key commercial metrics—LTV, repeat engagement, derivative performance—and collaborate on pricing, forecasting, and monetization.

Who You Are

The work we do is fast paced, demanding, and intellectually challenging. We are looking for dynamic candidates with an interest in technology and in helping tech professionals to learn. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.

Must-Have Skills and Competencies:

• 5+ years in product, program, user experience, live events, edtech, or digital content roles.
• Strong understanding of user experience principles and the event lifecycle.
• Experience designing and running experiments to improve engagement, conversion, and retention.
• Proficiency with analytics, surveys, and workflow tools.
• Excellent communication and the ability to translate insights into clear actions.
• Ability to work cross-functionally across creative, technical, and delivery teams.
• Demonstrated ability to stay structured, calm, and effective during live delivery environments.

Good-to-Have:

• Background in technology, SaaS, or virtual event operations.
• Experience with accessibility, localization, or certification-based learning products.
• Comfort using AI tools (e.g., ChatGPT, Descript, Canva) for insight extraction and content creation.

Qualifications:

• Bachelor’s degree in any relevant field (technology, media, product, or business preferred).

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.
• Supporting individual development through growth opportunities and internal mobility.
• Encouraging social collaboration within teams and communities and knowledge-sharing.
• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
• Celebrating success stories and encouraging peer-to-peer recognition.
• Fostering a culture of self-development.
• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives

Salary Range - INR 115K-200K fixed pay per month (skills and/or experience dependent)

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.