Product Marketing Specialist

Job Description

About the Role As a Principal Product Marketing Manager you will be responsible for driving content creation, research (competitor, market, product), technical marketing, and customer insights for one or more Zeta Products . Much as a product manager is the voice of the product within the organization, your role as a product marketer will be to own the voice of the product externally. Your role sits firmly at the intersection of product, sales, customer success and marketing. As such, you will work closely with Head of Product Marketing, regional sales leaders, and engineering, product marketing leaders to execute the companys product marketing strategy across regions. s Products Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike. Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, won a prestigious global award for innovation and how Sparrow financial launched one of the best card experiences for subprime card holders in the US powered by Zeta. Our product suites comprise of: Tachyon - Core Banking Payments Processing Neutrino - Digital Banking Experiences Photon - Payment Gateway PSP Suite Saturn - Customer Servicing Suite Electron - Commercial Payments (Cards, Expense Management, Employee Benefits, etc) Luminos - Customer Engagement (Rewards Loyalty, Notifications, etc) Olympus - Private Portable Cloud for Banking Zeus - Data Analytics Suite Responsibilities KRAs: Where you are expected to deliver Content Creation: driving a range of content for multiple product suites outlined earlier spanning: Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc Positioning - position various Zeta products and solutions for the chosen segments Messaging - own messaging POV that feeds into a wide range of assets Research Analytics: build deep understanding across relevant areas that pertain to our products: Industry - trends, projections, structure, macro conditions, regulations, etc Competitors - capabilities, gaps, pricing, recent launches, comparisons, etc Customers - segments, needs, buying journeys, existing solutions, etc Tech AI - how emerging tech such as AI is shaping the banking tech industry Go-To-Market Motion: support GTM efforts and campaigns across markets Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact Activities: How you are expected to deliver To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below: Writing Publishing You will produce a wide range of written materials in many different contexts. This is one of the most important activities you will be expected to perform. Developing Customer Market Connect You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs. Researching, Reading Consuming Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV content generation. Deep Embedding in the Product Engineering ecosystem Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world. Speaking Educating Over time, you will be expected to present your research, industry perspectives, and Zeta s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more. Assets: What you are expected to deliver You will be accountable for creating a wide ranging set of materials indicatively listed below. You are expected to be extremely hands-on and provide the core argumentation, structure, and logic to bring these assets to ship-ready condition. Buyer Personas Case Studies Product Launch Materials ROI Calculators Positioning Documents Feature Descriptions Website(s) Microsites Panel discussion questions White Papers Brochures and Datasheets Sales Enablement Materials Partner Marketing Collateral Webinars Battle Cards Skills, Attitudes, and Competencies Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them. Deep knowledge of the digital payments and financial services space Deep understanding of Zeta s target audience (banks and financial institutions) Deep understanding of buyer profiles and buying behaviour in banks and financial institutions First principles, MECE, 80:20, and systems thinking Strong writer - this role requires individuals with very strong writing skills Engineering mindset with an ability to understand technical product details Strong design sensibility creative bent of mind Hands-on and capable of doing the work vs. just managing others Can juggle multiple balls in a fast-paced work environment with changing priorities Team player and mature and empowering manager Detail orientation (cross every t and dot every i) Well developed commercial acumen and problem-solving ability Ability to corral people needed to solve a problem Resilience, humility, and the ability to thrive with candid feedback Analytical orientation with ability to use data to answer questions and solve problems Detail orientation (cross every t and dot every i and notice that this is a repeat) Ability to build and maintain meaningful relationships both internally and externally Adaptable, approachable, and open minded with an ability to work across cultures Experience Qualifications MBA or equivalent masters degree especially with specialization in marketing, strategy or finance 8 - 10 years of experience in the B2B Enterprise Technology as a product marketer Ideally 5+ years in a product marketing or pre-sales/sales engineering roles in banking / payments tech Experience with financial services enterprise applications with complex sales cycles Additional Reading (Recent News Publications) Zeta aims to power 50% of $1T transaction volume over UPI ,3 min read When the Levee Breaks: A Rallying Cry to Modernize Card Tech , 21 pages, 30 min read Zeta Powers Sparrow s Industry-leading Credit Card for the Underserved , 6 min read HDFC Bank: Connecting Legacy Innovation with PayZapp , 17 pages, 20 min read Delivering Consent-Driven Customer Data Access , 6 min read 7 Insights From Public Comments on CFPB 1033 , 5 min read Equal Opportunity Add label