Product Marketing Specialist

About Us
Welcome to FieldAssist, where Innovation meets excellence!! We are a top-tier SaaS platform that specializes in optimizing Route-to-Market strategies and enhancing brand relationships within the CPG partner ecosystem. With over 1,00,000 sales users representing over 600+ CPG brands across 10+ countries in South East Asia, the Middle East, and Africa, we reach 10,000 distributors and 7.5 million retail outlets every day. FieldAssist is a 'Proud Partner to Great Brands' like Godrej Consumers, Saro Africa, Danone, Tolaram, Haldirams, Eureka Forbes, Bisleri, Nilons, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Chings and Mamaearth among others. Do you crave a dynamic work environment where you can excel and enjoy the journey? We have the perfect opportunity for you!!

Sr. Executive - Product Marketing Management

You will be responsible for executing go-to-market strategies, driving product positioning, messaging etc. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure the successful adoption and growth of our software.

Responsibilities 1.Support Go-to-Market (GTM) Playbook Assist in implementing GTM strategies in collaboration with Sales, CS, and Product teams. Develop sales enablement such as presentations, product demos, videos, and use-case documents. Contribute to GTM campaigns & sales plays to address multiple buyer personas and their needs. 2. Enable Product Launches and Feature Rollouts Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launches gathering data for reporting and insights. 3. Content Development and Marketing Support the creation of testimonials, case studies, and success stories that highlight the value and impact of products and features. Assist in the production of customer-facing content, including thought leadership articles, webinar materials, and email content. 4. Cross-Functional Collaboration Work closely with Product, Sales and CS teams to understand challenges and identify opportunities for improving customer experience.

Who we're looking for:

5+ years of product marketing experience, preferably in B2B SaaS. Strong ability to create impactful marketing content, including presentations, videos, and use cases.

Excellent written and verbal communication skills.

Why join us? At FieldAssist, we foster a culture of innovation & collaboration where your ideas matter. Join our dynamic team dedicated to personal & professional growth, comprehensive benefits & a vibrant workplace. Know us better here! Website: https://www.fieldassist.com/people-philosophy-culture/ Culture Book: https://www.fieldassist.com/fa-culture-book CEO's Message: https://www.youtube.com/watch?v=bl_tM5E5hcw LinkedIn: https://www.linkedin.com/company/fieldassist/ Newsroom: https://www.fieldassist.com/newsroom/