Product Marketing Manager – B2B SaaS

Organizational Overview:

• Yanolja Cloud Solution Pvt. Ltd. (YCS), is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview

• :We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa
• .The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration

.Roles & Responsibiliti

• esLead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignmen
• t.Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messagin
• g.Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international market
• s.Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunitie
• s.Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM executio
• n.Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing conten
• t.Manage and optimize marketing automation efforts within HubSpot to execute targeted email, Whatsapp campaigns and monitor conversion performanc
• e.Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion path
• s.Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appea

l.Key Competenc

• iesStrategic GTM Leadershi

  p: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and reven

• ue.Global Positioning & Storytelli

  ng: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audienc

• es.B2B SaaS Experti

  se: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline accelerati

• on.Analytical & Data-Driven Minds

  et: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (RO

• I).Cross-Functional Collaborati

  on: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams global

ly.Requiremen

• ts:5+ years of proven experience in B2B product marketing (preferably in SaaS or tec
• h).Proficiency in HubSpot, Photoshop, and Can
• va.Strong analytical skills with experience using Google Analytics 4 (GA
• 4).Ability to manage multiple projects in a fast-paced, collaborative environme
• nt.Excellent command of written and verbal Engli
• sh.Bonus: Familiarity with design or prototyping tools such as Fig