Product Marketing Manager – AI/GenAI HealthTech Solutions

Product Marketing Manager

product-based organizations

brand strategy, positioning, GTM, content leadership, and sales enablement

Key Responsibilities

• Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.
• Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.
• Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).
• Partner with sales and product teams to craft narratives that resonate with SaaS buyers and healthcare executives.
• Design and implement GTM strategies for new products, features, and partnerships.
• Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.
• Translate market/customer insights into actionable GTM plans that fuel adoption and revenue growth.
• Build sales enablement tools (battlecards, ROI calculators, objection guides, competitive decks).
• Deliver client demos, tailored pitches, and executive-level presentations.
• Train sales teams with messaging, case studies, and success stories to accelerate closures.
• Manage demand generation campaigns across SEO/SEM, paid media, email, and social.
• Leverage analytics to optimize targeting, conversions, and campaign performance.
• Present ROI insights to leadership, linking initiatives directly to sales pipeline.
• Collaborate with product, sales, design, and leadership to align strategies.
• Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

• 8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.
• Proven success across growth stages (0→1, 1→10, 10→100+).
• Strong sales enablement experience with playbooks, content, and GTM assets.
• Expertise in demand generation, inbound/outbound, and ABM.
• Proficiency in Hubspot, GA, SEO tools, and campaign managers.
• Excellent storytelling, communication, and analytics-driven decision-making.

Nice to Have

• Startup or global SaaS experience (US, APAC, EMEA).
• Knowledge of US healthcare payer/provider and RCM.
• Familiarity with Canva, Adobe Premiere, or Descript.
• Passion for AI, healthcare innovation, and data-driven transformation.