Product Marketing Intern

Company Description

Digital ROI, founded in 2018, is dedicated to driving measurable growth for small and mid-sized businesses in India by focusing on results-driven digital marketing. Acting as a performance partner, Digital ROI manages the full marketing funnel and is passionate about outcome-oriented solutions. The company has supported brands across industries like healthcare, energy, education, and local services in achieving growth and building reliable sales pipelines. Guided by core values like radical honesty, respect for resources, and transparent performance, Digital ROI commits to optimizing marketing campaigns as if they were its own. As a trusted lead generation expert, Digital ROI continues to innovate and specialize to be the driving force behind business growth.

Key Responsibilities:

• WhatsApp Bot Creation:

   

Design, build, and maintain WhatsApp automation flows. 

Collaborate with the marketing team to align bot messaging with campaign objectives. 

Monitor bot performance and optimize for engagement and conversions. 

• Retention Marketing Campaigns:

   

Assist in planning and executing retention campaigns across email, WhatsApp, and other channels. 

Segment audiences and create personalized messaging to improve customer engagement. 

Track campaign performance and provide insights for optimization. 

• Landing Page Execution:

   

Build and update landing pages using platforms like [Unbounce/WordPress/HubSpot/etc.]. 

Ensure landing pages are optimized for conversions, speed, and responsiveness. 

Collaborate with the design and content team for seamless execution.

Skills & Qualifications:

• Bachelor's degree in marketing, Communications, or a related field. 
• Basic knowledge of marketing automation tools (WhatsApp Business API, HubSpot, etc.) 
• Familiarity with landing page builders and CMS platforms. 
• Strong communication skills and attention to detail. 
• Analytical mindset and ability to track and report performance metrics. 
• Self-starter attitude with willingness to learn new technologies and tools. 

Nice to Have:

• Experience with CRM platforms and email marketing tools. 
• Basic understanding of HTML/CSS for landing page customization. 

What We Offer:

• Exposure to cutting-edge marketing automation projects. 
• Opportunity to grow in a fast-paced digital marketing environment. 
• Collaborative and supportive team culture.