Product Manager Oncology

Company Description

Hetero is one of India’s leading generic pharmaceutical companies and the world’s largest producer of anti-retroviral drugs. With over 30 years of experience in the pharmaceutical industry, Hetero excels in APIs, generics, biosimilars, custom pharmaceutical services, and branded generics. The company operates 36 state-of-the-art manufacturing facilities globally, approved by stringent global regulatory authorities, and has a strong presence in over 145 countries. Hetero’s extensive product portfolio includes over 400 products across major therapeutic areas including Oncology.

International Marketing Oncology (Hematology) Manager – SEA (South East Asia)

Job Type: Individual Contributor

Job Location: Hyderabad (Corporate Office)

Key Responsibilities:

1. Brand Leadership & Strategic Influence:

o Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.

o Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.

o Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.

2. Market & Competitive Intelligence:

o Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.

o Provide strategic recommendations to affiliates and leadership based on data-driven insights.

3. Product Launches & Lifecycle Management:

o Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth

o Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.

o Support local affiliates in implementing best practices for product lifecycle management.

4. Stakeholder Engagement & Cross-Functional Collaboration:

o Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.

o Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.

o Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.

o Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.

5. Performance Monitoring & Best Practice Sharing:

o Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.

o Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills:

Skills & Competencies:

o Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.

o Expertise in brand strategy development and execution in the Hematology therapeutic area

o Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.

o Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.

• o Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory)