Product Manager - Growth [Digital Health Startup]. 1-3 years exp

Role: Product Manager - Growth

Experience: 1 to 3 years

Type: Full-time

Location: Gurgaon, work from office

Joining time: Less than 15 days

About Tap Health

Tap Health is the AI care layer between doctor visits for diabetes and other chronic conditions.

Our fully autonomous digital therapeutic app for diabetes provides continuous, AI-orchestrated diabetes care without human intervention, aligned to clinical rules. It analyses user data to predict glucose patterns, behaviour and adherence risk, then delivers real-time, personalised guidance on meals, glucose, stress, activity and sleep. The same engine extends to other chronic conditions in India and beyond.

www.tap.health

Role Overview: Product Manager - Growth

We are hiring a Product Manager - Growth to own Tap Health’s acquisition, activation, retention and revenue levers end to end. You will design and ship high-impact experiments across onboarding, paywalls, pricing, referral loops, lifecycle journeys and landing pages. You will work closely with engineering, design, data and marketing to create compounding growth and a habit-forming product experience.

This is a product role focused on measurable outcomes. You will use data, fast iteration and sharp UX to move the metrics that matter.

Key Responsibilities

Your primary responsibility is to deliver user and revenue growth. To achieve this, you will own the following workstreams:

Acquisition and Top-of-Funnel

• Improve conversion from impression to install to signup across web, app stores and in-app entry points
• Lead experiments on landing pages, app store assets, SEO and ASO to lift CVR
• Design and scale referral programs and growth loops using Tap Score, streaks and quests
• Partner with marketing on creative, channel mix and spend efficiency

Activation and First Value

• Define activation criteria and leading indicators for each segment
• Ship onboarding, checklists and sample experiences that reduce time to first value
• Optimise WhatsApp flows and lead capture to boost Day 0 and Day 1 activation

Retention and Habit Formation

• Collaborate with DTx and Game Engine teams to turn daily actions into streaks, XP and level-ups
• Build lifecycle journeys across push, email, in-app and WhatsApp with behavioural triggers
• Improve D7 and D30 retention and reduce churn through systematic experimentation

Monetisation and Pricing

• Own paywalls, trials, pricing, bundling and microtransactions
• Lift conversion to paid, renewal rate and ARPU through clear hypotheses and tests
• Run targeted offers and promotions with guardrails for margin and LTV

Experimentation and Analytics

• Maintain a prioritised experiment backlog with hypotheses, power and success metrics
• Define event schemas and tracking with engineering; validate data quality
• Build dashboards for CAC, LTV, cohort retention and payback; drive weekly reviews and post-mortems

Cross-Functional Execution

• Write crisp PRDs and tickets; ensure fast, high-quality delivery with engineering and design
• Partner with data science on segmentation, propensity scoring and churn risk models
• Support B2B2C and partnership funnels with the right user flows and integrations

Qualifications and SkillsQualifications and Skills

• 1 to 3 years in product, growth or marketing operations in consumer tech; D2C or digital health is a plus
• Hands-on with tools such as Mixpanel, GA4, Firebase, PostHog, Clevertap, MoEngage, WebEngage or similar
• Strong grasp of funnels, attribution, cohort analysis, A/B testing and lifecycle marketing
• Comfortable working with engineers and data teams to define events, APIs and automation logic
• Proficiency in SQL or spreadsheets for ad hoc analysis and experiment readouts
• Experience or interest in AI-driven personalisation, predictive motivation or behavioural segmentation is a plus
• Ownership mindset, clear communication and bias to ship in fast-paced environments