Product Development Manager – LED TV

Job Purpose:

Lead the end-to-end product development lifecycle for LED TVs, from concept to market launch, ensuring products meet market requirements, quality standards, and cost targets. Act as a bridge between R&D, design, procurement, manufacturing, marketing, and quality teams to deliver innovative and competitive products.

Key Responsibilities:

1. Product Planning & Concept Development

Identify market trends, customer needs, and competitor offerings to define product specifications.

Collaborate with marketing and sales to create a product roadmap aligned with business objectives.

Prepare feasibility studies, cost analysis, and product positioning strategies.

2. Design & Development

Coordinate with the R&D team for product design, features, and technical specifications.

Ensure product compliance with industry standards, certifications (BIS, BIS CRS, RoHS, etc.), and safety norms.

Oversee industrial design, mechanical structure, UI/UX, and firmware development.

3. Sourcing & Vendor Management

Work with procurement to identify and qualify component suppliers (panels, PCBA, plastics, etc.).

Negotiate with vendors for quality, cost, and delivery timelines.

Ensure timely availability of proto parts and production components.

4. Prototyping & Testing

Lead prototype development and coordinate functional, performance, and reliability tests.

Work with QA/QC teams to address design or quality issues in early stages.

Approve design validation and pre-production samples.

5. Manufacturing Readiness

Coordinate with manufacturing engineering for line setup, tooling, jigs & fixtures.

Ensure smooth transition from pilot production to mass production.

Address process optimization and yield improvement during ramp-up.

6. Product Launch & Post-Launch Support

Support marketing in product training, feature communication, and technical collateral.

Monitor field feedback, warranty claims, and initiate design improvements.

Key Skills & Competencies:

• Strong knowledge of LED TV technology (panels, drivers, power supply, UI software, connectivity protocols).
• Understanding of display performance parameters (brightness, contrast, refresh rate, HDR, etc.).
• Vendor management and cost negotiation skills.
• Proficiency in project management tools & techniques.
• Problem-solving and cross-functional coordination abilities.

Qualification & Experience:

Education: B.E./B.Tech in Electronics & Communication / Electrical / Related field.

Experience: 8–15 years in product development, preferably in LED TV / consumer electronics.

Certifications: Six Sigma / PMP preferred.