Principal UX Designer

About CashKaro

CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks. BankKaro, our latest venture, is rapidly becoming India’s go-to FinTech aggregator, similar to Paisabazaar.

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India!

Role Summary

We're looking for UX / Product Design leaders who think like product owners—deeply involved in solving core business problems and driving measurable outcomes.

Some of the key problem statements we expect you to own, and lead include:

• How do we improve activation?
• How do we increase referrals?
• How do we strengthen retention?

These are common challenges across most B2C apps—but we're looking for individuals who haveobsessivelyworked on such problems and can clearly demonstrate the impact they’ve driven.

Data-Driven Thinking

We place a strong emphasis on data-led decision-making. This means:

• You should be able to define what success looks like and identify the data required to monitor progress.
• You should have a point of view on how data should be presented to you—whether that's via dashboards, spreadsheets, or custom visualizations.
• We value people who know how to work with data, not just consume it—i.e., you can guide what data you want, how to structure it, and how to monitor improvements over time.

Core Responsibilities

Strategic UX Leadership

• Define and communicate a

  long-term UX vision and strategy

  that aligns with business goals.
• Establish

  design principles, systems, and guidelines

  for scalable UX delivery.
• Identify

  market opportunities

  and

  experience gaps

  using competitive benchmarking and UX innovation.
• Create frameworks to

  measure UX value and ROI

  using business and user impact.

Team Leadership & Culture

• Lead, mentor, and grow a high-performing UX team (designers, researchers, design ops).
• Drive

  cross-functional collaboration

  with Product, Engineering, Growth, and Founders.
• Foster a culture of

  continuous learning

  , design excellence, and outcome ownership.
• Attract and retain top UX talent by setting clear career paths and feedback loops.

Data-Driven UX Problem Solving

• Combine

  quantitative data (cohorts, funnels, retention)

  and

  qualitative insights (user calls, surveys)

  to identify high-impact UX problems.
• Drive improvements in

  activation, retention, referral

  , and

  checkout flows

  .
• Define and monitor key UX KPIs like

  task success rates, NPS, conversion rate

  , and

  churn

  .

Research & Usability

• Oversee strategic

  user research programs

  , including interviews, usability tests, and analytics deep-dives.
• Synthesize insights into

  personas, journey maps

  , and

  behavior models

  .
• Establish a robust user feedback loop and validation process for all design work.

UX/UI & Experience Design Oversight

• Guide the team in creating world-class

  interaction designs, wireframes, prototypes

  , and

  visual systems

  .
• Ensure consistency and scalability across platforms (mobile app, web, desktop).
• Advocate for

  inclusive design, accessibility

  , and

  UX for performance at scale

  .

Must-Have Skills:

Strategic UX Thinking & Business Alignment

• Ability to set and execute a vision for UX aligned with business growth and objective. Eg how to drive activation or improve retention.
• Experience connecting UX design to revenue, engagement, and retention outcomes.

Data & Research-Backed Decision Making

• Strong comfort with

  Mixpanel, Amplitude, GA, retention cohorts, A/B testing

  .
• Fluent in identifying problems and validating solutions using both data and user interviews.

Design Systems & UX Principles

• Strong understanding of

  UX heuristics, interaction design

  , and

  design system thinking

  .
• Practical knowledge of

  Figma, prototyping, mobile-first design

  , and accessibility.

Leadership & Team Development

• Proven success managing senior designers and researchers, mentoring growth paths. Skilled in giving feedback, conducting reviews, and managing design critiques.

Cross-Functional Collaboration

• Experience partnering with Product, Engineering, Growth, and Founders. Can communicate UX value to non-design stakeholders effectively.

Ecommerce UX Expertise

• Deep understanding of ecommerce user behavior—search, discovery, checkout, post-purchase. Experience optimizing flows to drive conversions, referrals, and cart completion.