PR, Influencer & Social Media Executive (MarCom Department)

Job Opening: PR, Influencer & Social Media Executive (MarCom Department)

Location:

Experience:

Department:

Employment Type:

Salary:

About Us

Yuva Parivartan is a pioneering non-profit organization committed to empowering India’s

underserved youth through livelihood training, vocational education, and second-chance

learning opportunities. Our mission is rooted in impact, inclusion, and innovation. Join our

vibrant Marketing & Communications (MarCom) team to build narratives that inspire,

engage, and mobilize.

Position Overview

We are looking for a highly motivated and creative PR, Influencer & Social Media

Executive with 2–3 years of experience in handling integrated communications strategies

across traditional media (print, broadcast, digital news outlets), owned media (websites,

blogs, newsletters, social media), and community platforms.

This role demands a dynamic communicator who can manage media relations, drive

influencer collaborations, build brand visibility, and support digital ad campaigns that

resonate with diverse stakeholders including youth, donors, corporates, volunteers, and policy

influencers.

Key Responsibilities

Public Relations & Media Outreach

 Plan, develop, and execute proactive media strategies to secure positive coverage in

print, broadcast, and digital news platforms.

 Draft compelling press releases, feature stories, event briefs, and op-ed articles

tailored to various media formats.

 Cultivate and maintain a strong network of journalists, editors, and media agencies.

 Organize media interactions, interviews, and press events; manage media kits and

talking points.

 Monitor press coverage, generate media reports, and analyze PR outcomes.

Influencer Marketing

 Identify and onboard a mix of macro, micro, and community influencers aligned with

the organization’s mission.

 Develop end-to-end influencer campaigns, from briefing and creative ideation to

execution and analytics.

 Negotiate deliverables and timelines while ensuring brand and message alignment.

 Track influencer performance metrics including reach, engagement, conversions, and

earned media value.

Owned Media & Content Management

 Manage content strategy for owned platforms: organizational website, blog,

newsletter, and social media handles.

 Collaborate with design and content teams to develop thought leadership, campaign

content, impact stories, and donor visibility assets.

 Ensure all owned media reflects brand tone, SEO best practices, and strategic goals.

Social Media Marketing & Paid Campaigns

 Assist in planning and executing paid and organic campaigns across Meta

(Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.

 Optimize content for engagement, impressions, lead generation, and brand recall.

 Monitor and report on key social metrics: CTR, CPL, CPC, engagement rates,

follower growth, etc.

 Support campaign calendar development and thematic alignment with field initiatives

and national/international observances.

Community Engagement & Digital Storytelling

 Build community trust by amplifying authentic stories of transformation from field

teams, volunteers, alumni, and beneficiaries.

 Drive interaction and visibility through real-time engagement, comments, replies, and

user-generated content.

 Align messaging with audience segments: rural youth, urban donors, CSR partners,

government officials, and media.

Candidate Requirements

 2–3 years of hands-on experience in PR, influencer relations, and digital

communications (agency or NGO background preferred).

 Excellent written and verbal communication skills in English (knowledge of Hindi or

regional languages is a plus).

 Strong media network across traditional and digital outlets.

 Proficiency in tools such as Meta Ads Manager, Google Analytics, Canva,

Mailchimp, WordPress, Hootsuite/Buffer, etc.

 Ability to multi-task across campaigns, audiences, and content formats with attention

to detail and deadlines.

 Familiarity with social development, skilling, education, or livelihood sectors is

desirable.

What We Offer

 A mission-driven, high-impact work environment

 Opportunity to shape public discourse and amplify ground-level change stories

 Learning and growth opportunities through diverse media projects and partner

collaborations

 A chance to make a real difference in the lives of youth across India