PPC Specialist

Job Description

Job Title: PPC Specialist Location: Mumbai / HybridCompany: SvishTech Labs LLP About SvishTech Labs LLP:SvishTech Labs LLP specializes in delivering precise, high-impact digital solutions designed to accelerate client growth. Our expertise includes SEO, paid advertising, social media management, and data analytics. We partner with clients across industries to drive measurable results through strategic marketing and cutting-edge technology. Role Overview:We are looking for a results-driven PPC Specialist to join our digital marketing team. This role requires hands-on experience in managing and optimizing pay-per-click campaigns across platforms like Google Ads, Meta Ads, and other paid media channels. The ideal candidate will bring a data-oriented approach to lead generation and ROI-driven advertising. Key Responsibilities:Paid Advertising (PPC):Plan, execute, and optimize lead-generation campaigns across Google Ads, Meta Ads, and other platforms.Conduct in-depth keyword research, audience targeting, and bidding strategies to maximize campaign performance.Continuously monitor and analyze key metrics such as CTR, CPC, conversion rate, ROAS, and quality score.Create and A/B test compelling ad copy and landing pages to improve engagement and conversions.Generate detailed performance reports with actionable insights and recommendations.Stay up-to-date with industry trends and platform updates to ensure best-in-class campaign execution. Collaboration:Work closely with the SEO and content teams to align paid campaigns with overall digital strategy.Collaborate with designers and developers to create landing pages and creatives that boost performance. Qualifications:Bachelor’s degree in Business Administration (BBA) or related field.MBA (completed or currently pursuing) is preferred.Google Ads and Meta Ads certifications are a plus.Certification in Digital Marketing required. Experience:Minimum of 1 year of hands-on experience managing paid ad campaigns, especially Google Ads.Demonstrated success in achieving campaign KPIs and generating high-quality leads. Skills & Competencies:Proficiency with Google Ads, Google Analytics, Meta Ads Manager, and other PPC tools.Strong analytical mindset and ability to interpret campaign data.Excellent written and verbal communication skills.Highly organized and detail-oriented.Self-starter who thrives in a hybrid work environment. Why Join SvishTech Labs LLP?At SvishTech Labs, we promote a collaborative and flexible hybrid work culture. You'll be part of a team focused on innovation, performance, and continuous learning. We offer a dynamic environment where your ideas and results drive real business impact.