PPC Specialist

Job Summary:

We are seeking a highly motivated and results-oriented PPC Specialist with at least 2 years of hands-on experience managing paid campaigns. The ideal candidate will have a strong understanding of paid search, display advertising, and performance marketing. You’ll be responsible for planning, executing, and optimizing our clients’ PPC campaigns to maximize ROI.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, etc.
• Conduct keyword research, competitor analysis, and A/B testing to refine campaign strategies
• Monitor and analyze campaign performance metrics, generating regular reports with actionable insights
• Optimize landing pages and ad copy to improve quality scores and conversion rates
• Collaborate with design and content teams to develop high-converting creative assets
• Stay up to date with the latest PPC trends, tools, and best practices
• Manage budgets and bid strategies effectively to achieve campaign KPIs
• Provide recommendations for account growth and scalability

Requirements:

• Minimum 2 years of experience in PPC campaign management
• Proficiency with Google Ads, Google Analytics, Google Tag Manager, and major PPC platforms
• Strong analytical skills with the ability to interpret data and trends
• Excellent communication and time management skills
• Bachelor’s degree in Marketing, Business, or a related field is preferred