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PPC & Lead Generation Specialist

PPC & Lead Generation Specialist

IBR InfoTech

5 years

0 Lacs

indore madhya pradesh india

Posted:5 days ago| Platform:

Apply

Skills Required

marketing development mobile software consulting drive planning strategies seo content design messaging analytics crm ads optimization communication outreach coordination hubspot sql automation collaborative strategy learning

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Lead Generation & Performance Marketing Executive

Location:

Experience:

About Us:

We are a growing IT services company offering solutions in web development, mobile apps, custom software, digital marketing, and consulting. We’re on the lookout for a smart, proactive individual who can drive lead generation efforts through both organic and paid channels.

Role Overview:

Lead Generation & Performance Marketing Executive

Responsibilities:

Develop and manage lead generation strategies across:
Email marketing
SEO & organic outreach
Paid Ads
(Google, Facebook, Instagram, LinkedIn)
Cold calling
& outbound communication
Social media marketing (SMM)
Create, manage, and monitor campaigns to drive consistent, qualified leads.
Collaborate with content, design, and sales teams to align messaging and goals.
Track lead quality, source performance, and conversion funnel (MQL to SQL).
Use analytics and CRM tools to improve lead generation ROI and effectiveness.

Requirements:

1–5 years of experience in lead generation or performance marketing (preferably in
IT services
).
Hands-on experience with paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
Understanding of SEO, email tools, landing page optimization, and lead funnels.
Strong communication skills, especially for outreach and coordination with sales.
Ability to balance multiple campaigns and prioritize based on business goals.

Nice to Have:

Experience with CRM tools like HubSpot, Zoho, or similar.
Understanding of MQL/SQL frameworks and lead nurturing workflows.
Basic knowledge of marketing automation tools.

What We Offer:

A collaborative, performance-driven environment.
Opportunity to contribute to strategy and growth.
Career development and learning support.
Incentives for high-performing candidates.

How to Apply:

Send your resume to hr3@ibrinfotech.com with the subject line:
Application for Lead Generation Role – Indore

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