PPC Executive

TITLE: PPC Executive

DEPARTMENT: Digital Marketing

LOCATION: Ahmedabad

Experience: 2 Years minimum

Position Summary:

We are seeking a motivated and enthusiastic Digital Marketing Trainee to join our dynamic marketing team. The ideal candidate will have a keen interest in digital marketing strategies and a desire to learn and grow in the field. This position offers an excellent opportunity to gain hands-on experience in various aspects of digital marketing, including social media, content creation, SEO, and analytics.

Key Responsibilities:

● Create, manage, and optimize PPC campaigns on Google Ads and Meta Ads platforms.

● Conduct keyword research to identify high-performing keywords and phrases.

● Develop compelling ad copy and engaging visuals to attract target audiences.

● A/B test ad variations to improve click-through rates (CTR) and conversion rates.

● Monitor and manage daily and monthly budgets to maximize ROI.

● Adjust bids and budgets based on campaign performance and market trends.

● Analyse campaign performance metrics, including CTR, conversion rates, and cost-per-click (CPC).

● Prepare detailed reports and insights to inform future strategies.

● Define and refine target audiences based on demographics, interests, and behaviours.

● Utilize remarketing strategies to re-engage past visitors.

● Work closely with the marketing team to align PPC strategies with overall marketing goals.

● Coordinate with designers and content creators to ensure cohesive messaging.

● Proficiency in Google Ads and Meta Ads (Facebook and Instagram Ads, Pinterest Ads) interfaces and features.

● Familiarity with tools like Google Keyword Planner, SEMrush, Meta business, Dev360 .

● Experience with Google Analytics, Meta business and conversion tracking to measure campaign success. ● Understanding of various bidding strategies (CPC, CPM, CPA) and budget allocation techniques.

● Knowledge of advertising policies for Google and Meta to ensure compliance.

Personal attributes:

The successful candidate must have excellent fundamental digital marketing basics and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving SEO skills are also necessary attributes for the role.

Education and Qualification:

● Bachelor's/Master degree in computer science, Marketing, or related field.

● Basic understanding of digital marketing concepts and tools.

● Familiarity with Google Adwords, Meta business, Bing Adwords, Dev 360 and content management systems, Canva and other designing tools is a plus.

● Google Ads or meta ads certified will add value in profile.

Join our team and be part of creating impactful campaigns that make a difference for our clients. If you're a creative thinker with a passion for words and a drive to succeed, we'd love to hear from you