PPC Executive

As a PPC Specialist, you will be responsible for developing and executing PPC campaigns across various platforms such as Google Ads and Meta (Facebook & Instagram). This includes conducting keyword research, developing ad copies, and optimizing landing pages to ensure optimum conversion rates. You will monitor and analyze campaign performance, utilizing data-driven insights to optimize campaigns for maximum ROI. It is essential to have a complete understanding of SEO to align PPC and SEO strategies for overall digital marketing success. You are expected to stay updated with the latest PPC trends, algorithm updates, and digital marketing strategies. Additionally, preparing and presenting performance reports to stakeholders, managing budgets effectively, and maximizing ad spend efficiency will be part of your responsibilities. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 2 years of proven experience in managing PPC campaigns on Google Ads and Meta platforms. - Strong understanding of SEO principles and their integration with PPC campaigns. - Proficiency in tools like Google Analytics, Google Ads Editor, and Meta Ads Manager. - Excellent analytical skills with a data-driven mindset to assess performance and make informed decisions. - Strong communication and collaboration skills. In addition to the Key Responsibilities and Qualifications mentioned, you will be working full-time in a day shift at the company's in-person work location.,