PPC Executive

Job Overview: We are seeking a highly motivated and results-driven PPC Executive with 2–4 years of proven experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should possess strong analytical skills and hands-on expertise in managing PPC campaigns across multiple platforms. You will play a key role in generating leads, increasing online visibility, and delivering a strong ROI.

Key Responsibilities:

● Strategically manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels.

● Conduct in-depth keyword research, audience targeting, and competitive analysis to identify growth opportunities.

● Write compelling ad copy and coordinate with designers for effective visual creatives.

● Monitor campaign performance daily and proactively make data-driven adjustments to improve CTR, Quality Score, and conversion rates.

● Manage budgets across multiple campaigns to ensure efficient spend and maximum ROI.

● Regularly implement A/B testing on ads, landing pages, and bidding strategies.

● Collaborate with content, SEO, and web development teams to ensure cohesive digital strategies.

● Prepare detailed campaign reports, insights, and recommendations for internal and client reviews.

● Ensure accurate campaign tracking using tools like Google Analytics, Google Tag Manager, and UTM parameters.

Requirements:

● 2–4 years of hands-on experience in managing PPC campaigns across Google Ads, Bing Ads, Meta Ads Manager, etc.

● Strong understanding of conversion tracking, pixel implementation, and retargeting strategies.

● Proficiency in Google Analytics, Google Tag Manager, and Excel/Google Sheets.

● Solid grasp of campaign performance metrics like CPC, CPA, ROAS, CTR, and Quality Score.

● Google Ads and Meta Blueprint certifications are preferred.

● Strong communication skills and the ability to work cross-functionally with different teams.

● Attention to detail with a commitment to delivering error-free campaigns and reports.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person