PPC Executive

Key Responsibilities

• Plan, execute, and optimize paid campaigns across 

  Google, Facebook, and LinkedIn

  .
• Design and manage 

  high-converting landing pages

   aligned with campaign goals.
• Develop and execute 

  end-to-end lead generation strategies

   for B2B and B2C markets.
• Perform 

  audience segmentation, competitor research, and keyword analysis

   to maximize campaign relevance.
• Create 

  ad creatives, copy, and CTAs

   that resonate with the target audience.
• Implement and monitor 

  conversion tracking

   using Google Tag Manager, Analytics, and platform pixels.
• Conduct 

  A/B testing

   on ads and landing pages to optimize conversion rates.
• Manage budgets to ensure 

  low cost per lead (CPL) and high ROI

  .
• Deliver 

  weekly and monthly reports

   with actionable insights.

Scope of Work

Google Ads

• Search, Display & YouTube Ads setup and optimization.
• Smart bidding, remarketing, and lead form extensions.
• Targeted campaigns for high-intent keywords.

Facebook Ads (Meta)

• Audience targeting: lookalike, interest, and behavior-based.
• Conversion and remarketing campaigns.
• Creative testing with multiple ad formats (video, carousel, instant experience).

LinkedIn Ads

• Account-based targeting by job role, industry, and company size.
• Sponsored content, InMail, and lead gen forms.
• Focused B2B lead generation campaigns.

Landing Page Creation & Optimization

• Design 

  conversion-optimized landing pages

   (clear CTAs, lead forms, trust signals).
• Integrate CRM/marketing automation tools (HubSpot, Zoho, Salesforce, etc.).
• Run 

  heatmap and analytics analysis

   to improve user journey.

Lead Generation Strategy

• Build 

  multi-channel lead funnels

   (paid ads + retargeting + landing pages).
• Create 

  lead magnets

   (eBooks, guides, webinars, free trials).
• Optimize lead nurturing through 

  email automation & remarketing campaigns

  .

Analytics & Reporting

• Set up performance dashboards (Google Data Studio/Looker).
• Track CPL, CPA, ROAS, and lead quality.
• Provide insights and recommendations for continuous scaling.