PPC Executive

Job Description For PPC Executive

Job Title: PPC Executive

Experience: 3–5 Years

Location: Vikaspuri , Delhi

Company: Mahalaxmi Sansthan Ayurveda Pvt. Ltd.

Job Summary:

We are seeking a skilled and performance-driven PPC Executive to manage and optimize paid advertising campaigns across platforms like Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and others. The ideal candidate has a strong analytical mindset, a deep understanding of PPC strategy, and hands-on experience in campaign planning, execution, and optimization. You will be responsible for driving targeted traffic, improving ROI, and contributing to the broader digital marketing strategy.

Key Responsibilities:Campaign Management:

· Plan, execute, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).

· Perform keyword research, audience targeting, and budget planning to maximize ad reach and effectiveness.

· Write compelling ad copy and select appropriate creatives for different campaign types (Search, Display, Shopping, Video, etc.).

· Set up and manage remarketing campaigns and conversion tracking.

· Conduct A/B testing on ads and landing pages to improve CTR and conversion rates.

· Monitor and optimize campaigns for performance, quality score, CPC, CPA, ROAS, and other key KPIs.

Analytical & Reporting Skills:

· Use tools like Google Analytics, GA4, Data Studio, and Google Ads dashboards to track and report campaign performance.

· Analyze data to identify trends, insights, and areas for improvement.

· Prepare weekly and monthly reports highlighting campaign results, learnings, and optimization plans.

· Track user behavior and funnel performance to improve conversion rates.

Strategic Thinking:

· Align PPC strategy with overall marketing goals and business objectives.

· Propose new campaign ideas and innovations based on competitor analysis, market research, and platform updates.

· Work closely with SEO, design, and content teams to ensure consistent messaging and conversion optimization.

· Stay informed about platform updates, policy changes, and new advertising features.

Required Skills and Qualifications:

· 3–5 years of experience in PPC campaign management.

· Strong understanding of Google Ads (Search, Display, Shopping, Video) and Meta Ads Manager.

· Solid knowledge of campaign setup, bidding strategies, conversion tracking, and retargeting.

· Excellent analytical skills; ability to work with large datasets and derive actionable insights.

· Proficient in tools like Google Ads, GA4, Google Tag Manager, Microsoft Ads, SEMrush, and Excel/Google Sheets.

· Experience in A/B testing, ad performance optimization, and audience segmentation.

· Strong time management, organization, and communication skills.

· Ability to manage multiple campaigns and priorities simultaneously.

· Results-driven with a focus on ROI and measurable outcomes.

Preferred Qualifications:

· Google Ads Certification (Search, Display, Video, etc.).

· Experience with eCommerce platforms (e.g., Shopify, WooCommerce) and Google Merchant Center.

· Familiarity with third-party PPC tools like Optmyzr, WordStream, or AdEspresso.

· Basic understanding of landing page optimization and UX/CRO principles.

What We Offer:

· Opportunity to work in a fast-paced, performance-driven environment

· Exposure to diverse industries and high-budget campaigns

· Competitive salary and performance incentives

· Learning and development support

· Flexible working hours and remote work options

For more information kindly contact me on +91 8375984984

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Work Location: In person