PPC Analyst

Key Responsibilities:

● Campaign Strategy & Execution: Develop and implement comprehensive Google Ads strategies across Search, Display, and Universal App Campaigns (UAC), aligning with business objectives and target audiences.

● Campaign Setup & Management: Create, manage, and optimize Google Ads campaigns, including keyword research, audience targeting, ad copywriting, and bid management.

● Performance Monitoring & Optimization: Continuously monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROI), and implement data-driven optimizations to maximize results.

● Reporting & Analysis: Generate insightful reports to communicate campaign performance, identify actionable insights, and demonstrate ROI to stakeholders.

● A/B Testing & Experimentation: Design and execute A/B tests on ad copy, creatives, landing pages, and targeting strategies to improve campaign effectiveness.

● Technical Troubleshooting: Proactively identify and resolve technical issues related to ad delivery, tracking discrepancies, conversion tracking, and ad disapprovals.

● Collaboration & Communication: Work closely with marketing, product, and design teams to ensure campaign success and alignment with overall marketing strategies.

● Competitor Research & Analysis: Monitor and analyze competitor activities and industry trends to identify opportunities for improvement and innovation.

● Automation & Efficiency: Utilize Google Ads scripts, rules, and other automation tools to streamline campaign management and optimize efficiency.

● Budget Management: Effectively manage and allocate advertising budgets (in the range of $10,000 - $40,000/month), ensuring optimal spending and maximizing return on investment

Qualifications:

● Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field. ● 3+ years of proven experience in digital ad operations with a strong focus on Google Ads.

● Essential Skills:

○ Deep expertise in Google Ads, Google Ads Editor, Google Tag Manager, and Google Analytics.

○ Strong analytical skills and proficiency in data handling, insight generation, and reporting (Excel, PowerPoint).

○ Excellent understanding of digital marketing principles and best practices.

○ Meticulous attention to detail and a commitment to accuracy.

○ Ability to manage multiple campaigns and projects simultaneously.

○ Strong problem-solving and troubleshooting skills.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

• Health insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person