Job
Description
Overview The Portfolio Marketing Lead is responsible for collaborating closely with stakeholders across Practice Areas, Business Units, Sales, and Client Advisory teams, as well as members of our global marketing team to own the messaging and solutioning strategy for our internal teams, partners, prospects and customers. Additionally, the person in this role will lead market research, develop positioning, sales enablement materials, and guide strategy and content development for campaigns that fuel our revenue engine. Responsibilities Develop and manage compelling portfolio messaging and positioning for internal and external audiences, including partners, prospects, and customers—across both horizontal and vertical solution areas, ensuring Synoptek stands out in the marketplace. Conduct market research and competitive analysis to identify emerging trends, discover market opportunities, and refine messaging for Synoptek’s broad service offerings. Define market segmentation, target audiences, and buyer personas to guide effective messaging and go-to-market (GTM) strategies. Leverage customer insights and market research to inform GTM strategies, messaging, packaging and service enhancements. Create and maintain a comprehensive "bill of materials" to support the development of enablement resources and communications for internal teams and partner channels. Lead and coordinate end-to-end GTM planning and execution, collaborating with cross-functional teams in marketing plus Practice, Industry/BU, Sales, SDR, Campaigns, Client Advisory, Content, and Alliance Partners. Develop sales plays and enablement materials, including segmentation strategies, messaging frameworks, and supporting assets in sales playbooks. Collaborate with marketing teams and channel leads to maximize the impact of available channels, drive content development, and amplify Synoptek’s presence across key touchpoints. Monitor and analyze performance metrics to assess the success of GTM initiatives, optimize strategy, and drive measurable business outcomes. Own enablement of sales teams to understand the value of our products and competitive solutions Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred. Customarily has at least 8 years of experience in marketing with at least 5 years’ experience in product or portfolio marketing. Skills: Has deep portfolio marketing experience in CX and Apps areas. Ability to translate messaging and customer needs into short-form and long-form content deliverables, including a showcase of work delivered elsewhere. Strong ability to analyze data, identify trends, and translate insights into actionable strategies. Self-starter mentality with a hunger to find opportunities and take ownership to deliver results. Familiarity with product marketing fundamentals, audience segmentation, and positioning frameworks. Skilled in managing stakeholders across departments to achieve shared goals. Deep understanding of the sales cycle and working with sellers and other GTM teams. Ability to leverage data to proactively identify opportunities and drive impactful results. Show more Show less
