Portfolio Marketing Lead

Role & responsibilities Develop and manage compelling portfolio messaging and positioning for internal and external audiences, including partners, prospects, and customersacross both horizontal and vertical solution areas, ensuring Synoptek stands out in the marketplace. Conduct market research and competitive analysis to identify emerging trends, discover market opportunities, and refine messaging for Synoptek’s broad service offerings. Define market segmentation, target audiences, and buyer personas to guide effective messaging and go-to-market (GTM) strategies. Leverage customer insights and market research to inform GTM strategies, messaging, packaging and service enhancements. Create and maintain a comprehensive "bill of materials" to support the development of enablement resources and communications for internal teams and partner channels. Lead and coordinate end-to-end GTM planning and execution, collaborating with cross-functional teams in marketing plus Practice, Industry/BU, Sales, SDR, Campaigns, Client Advisory, Content, and Alliance Partners. Develop sales plays and enablement materials, including segmentation strategies, messaging frameworks, and supporting assets in sales playbooks. Collaborate with marketing teams and channel leads to maximize the impact of available channels, drive content development, and amplify Synoptek’s presence across key touchpoints. Monitor and analyze performance metrics to assess the success of GTM initiatives, optimize strategy, and drive measurable business outcomes. Own enablement of sales teams to understand the value of our products and competitive solutions