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Walkaroo International
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Product Marketing Lead (FMCG) - Coimbatore

Product Marketing Lead (FMCG) - Coimbatore

Walkaroo International

7 - 10 years

|

5 - 10 Lacs

coimbatore kerala

Posted:-1 days ago| Platform:

Apply

Skills Required

go-to-market strategy content management marketing intelligence competitor analysis product positioning product launch consumer insights

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key responsibilities:

Collaborate closely with the PMT team to understand upcoming product launches.
Develop promotional activity plans for new collections.
Develop product positioning and communication.
Create key communication assetsseries names, logos, creatives, videos, and campaignsin collaboration with the content team.
Track competitor products, market trends, and consumer insights to support PMT decisions.
Monitor campaign performance and prepare concise reports.
Ensure consistent product visibility across focus markets.
Conduct regular market visits for primary research, trend spotting, and consumer insights.
Collaborate with Agencies for execution of Promotional activities.
Carry out market research in support of product management team to assess the market size and market share while developing new products.

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Walkaroo International

Footwear Manufacturing

Shoe City

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