Planning & Strategy Head

Designation:

About the Role:

We are seeking an experienced Planning & Strategy Head to lead integrated campaign planning and strategic direction for a large-scale political marketing initiative. This role sits at the intersection of political insight, communication strategy, and execution oversight - requiring both sharp analytical skills and a deep understanding of Punjab’s socio-political realities. The ideal candidate will be able to translate voter sentiment and party objectives into powerful, multi-channel campaign plans that deliver mass connectivity, influence public perception, and strengthen the party’s positioning.

Years of experience required:

Type:

Language & Cultural Requirement:

The candidate must possess a strong knowledge of the Punjabi language, culture, political nuances, and regional voter behaviour. Proficiency in Hindi and English is also essential for working across diverse teams and stakeholders.

Key Responsibilities:

Political Campaign Planning & Strategy

• Lead integrated planning efforts across all campaign arms - digital, social media, traditional media, grassroots events, and influencer outreach.
• Translate central political objectives into regionally relevant, actionable campaign strategies.
• Create high-impact, culturally resonant narratives that connect with Punjabi voters across demographics.

Research-Driven Strategic Direction

• Oversee primary and secondary research on socio-political, economic, and cultural factors to inform planning.
• Analyse past election data, voter sentiment, and competitor activities to identify opportunities and challenges.
• Use listening tools, field feedback, and media monitoring to shape real-time adjustments in strategy.

Stakeholder Engagement & Alignment

• Build strong relationships with party leadership, MLAs, community leaders, influencers, and booth-level workers.
• Act as a bridge between central campaign strategy and local execution teams.
• Ensure all stakeholders are aligned on objectives, timelines, and messaging priorities.

Campaign Integration & Execution Oversight

• Develop strategies that seamlessly integrate on-ground political activities with digital amplification.
• Ensure smooth coordination between creative, media, event, and field teams for timely execution.
• Oversee campaign launches, ensuring they are well-timed, culturally relevant, and media-optimised.

Measurement, Tracking & Optimisation

• Define campaign KPIs - awareness, reach, sentiment shift, engagement - and establish measurement methodologies.
• Monitor campaign performance, prepare impact reports, and recommend mid-course corrections.
• Present regular updates to senior leadership on key metrics, voter insights, and campaign health.

Innovation & Product Development

• Propose new planning approaches and campaign formats that break through media clutter.
• Leverage emerging digital platforms and technologies for political outreach.
• Drive integration of storytelling, data, and technology in campaign strategies.

Client & Leadership Communication

• Present quarterly and annual political marketing plans to party leadership.
• Recommend budget allocations and resource planning for maximum efficiency.
• Highlight key voter trends, regional developments, and media opportunities in leadership updates.

Core Competencies:

• Political Sensibility:

  Deep understanding of Punjab’s electoral dynamics, voter behavior, and regional cultural triggers.

• Strategic Thinking:

  Ability to combine political objectives with creative execution in a data-driven manner.

• Leadership & Collaboration:

  Proven ability to lead cross-functional teams under high-pressure, fast-changing scenarios.

• Analytical Mindset:

  Strong research interpretation and data-to-strategy translation skills.

• Communication Skills:

  Ability to articulate strategies clearly to both political leadership and execution teams.

• Adaptability:

  Agile in responding to breaking news, political shifts, and real-time feedback from the field.