Performance Specialist (Facebook Ads & Google Ads)

data science, analytics, marketing, and creative expertise

We believe our work is an expression of ourselves, and we’re committed to developing safe, inclusive spaces for creativity and growth. Promoting positive work culture, equity, accessibility, and employee development is central to our value system.

Performance Specialist

Performance Division

• Full ownership of

  conversion-driven paid media campaigns

  (Meta, Google, LinkedIn, and emerging platforms).
• Execute and optimize campaigns across

  top, mid, and bottom-of-funnel

  , with focus on

  sales and acquisition goals (CAC, MRR, ROAS, LTV).

• Monitor, analyze, and report campaign performance with precision using analytics tools (Google Analytics, platform dashboards, attribution tools).
• Manage budgets, pacing, and media allocation to maximize

  ROI and revenue impact.

• Test and scale new channels, ad formats, and bidding strategies to improve efficiency.
• Collaborate with designers and content teams to build high-performing creative assets.
• Partner closely with the CEO on funnel optimization ideas, performance insights, and business strategy.
• Provide thought leadership on

  conversion psychology, targeting strategies, and platform best practices.

• Develop A/B tests for audiences, creatives, and landing pages to continuously refine performance.
• Stay ahead of

  digital media trends

  and proactively bring innovative solutions to clients.
• Maintain a high standard of client servicing and ensure all deliverables align with business objectives.
  

• 3–4 years’ hands-on experience

  in performance marketing / media buying with a strong focus on

  sales and conversions.

• Bachelor’s degree or equivalent education + experience.
• Proven track record of managing conversion-led campaigns with measurable ROI.
• Deep platform expertise: Meta Ads, Google Ads, LinkedIn Ads (programmatic knowledge is a plus).
• Strong analytical and numerical skills; must be confident with performance metrics and attribution models.
• Excellent communication and presentation skills.
• Ability to independently manage projects end-to-end, while also thriving in a collaborative team environment.
• Creative and strategic thinker who can balance short-term revenue impact with long-term growth.
• Experience managing multiple projects under tight timelines.
• Portfolio of past media buying or email marketing work is preferred (PDF or online submission).
  

• Work on

  high-impact campaigns

  for diverse clients across industries.
• Hybrid setup: flexibility to work remotely + collaborate at our

  Noida HQ.

• A culture that values creativity, inclusivity, and professional growth.
• Opportunity to directly shape client success by owning revenue-impacting campaigns.

hr@ocularityanalytics.com

Location: Noida (Uttar Pradesh)

Job Type: Full-time