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Description
Performance Marketing Specialist (Ads Expert) U2O3 Infotech Please read the JD before applying. Experience: 2 to 3 Years Location: Jayanagar, Bangalore Job Description: Performance Marketing Specialist (Ads Expert) We are seeking a results-driven Performance Marketing Specialist with a minimum of 2 years proven experience in Google Ads and Meta Ads, focused on quality lead generation. This role requires expertise in ad strategy, ad copy suggestions, campaign monitoring, ad planning, budget management, report creation, and leveraging AI tools to optimize ad performance. The ideal candidate will demonstrate a strong ability to improve Cost Per Lead (CPL) and Cost Per Click (CPC), target the right audience segments, and utilize Meta Business Suite and Google Ads platforms effectively. Key Responsibilities Ad Strategy & Planning Develop, execute, and optimize performance marketing campaigns on Google Ads and Meta Ads (Facebook & Instagram) with a focus on quality lead generation and ROI Plan and manage monthly ad budgets, ensuring efficient allocation to maximize results and minimize CPL and CPC. Design and implement full-funnel campaign strategies (awareness, consideration, conversion, retention). Campaign Execution & Optimization Regularly monitor, analyze, and optimize campaign performance using key metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates Conduct A/B testing on ad creatives, copy, landing pages, and audience segments to enhance performance Suggest and implement improvements in ad copy and creative assets to boost engagement and conversions Audience Targeting & Research Conduct in-depth audience research and segmentation to identify and target high-value customer segments Brainstorm and test new audience attributes and targeting strategies to expand reach and improve lead quality Utilize AI-powered tools for campaign optimization, automated bidding, audience discovery, and ad creative generation to improve campaign efficiency and outcomes Stay updated on the latest AI advancements in digital advertising and recommend new tools or processes for adoption Create and present detailed performance reports (daily, weekly, monthly) with actionable insights for stakeholders Track, analyze, and report on campaign KPIs, providing recommendations for continuous improvement Work closely with design, content, and sales teams to align campaign messaging and creative direction Ensure compliance with Google and Meta advertising policies and best practices Required Skills & Qualifications Minimum 2 years hands-on experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns for lead generation Strong knowledge of Meta Business Suite and Google Ads platforms, including campaign setup, audience segmentation, and event tracking Proficiency in campaign budget planning, bid strategy management, and performance optimization to improve CPL and CPC Experience with AI-driven ad optimization tools (e.g., AdCreative.ai, AdScale, Adzooma, Optmyzr) for automation and efficiency Demonstrated ability to analyze data, generate reports, and make data-driven decisions Excellent written and verbal communication skills; ability to suggest compelling ad copy and creative concepts Up-to-date with the latest trends and best practices in digital marketing and measurement Bachelor s degree or higher in Marketing, Business, or related field preferred1 Google Ads and/or Meta certification is a plus Google Ads, Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Meta Business Suite Google Analytics 4, Google Tag Manager, UTM Parameter Management Data analysis: Excel/Google Sheets, Looker Studio/Tableau/Power BI (optional) Strong analytical and creative problem-solving skills Passion for digital marketing and continuous learning Ability to thrive in a fast-paced, performance-driven environment How to Apply: performance Marketing Specialist Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *
