Performance Marketing Specialist

Job Title: Performance & Social Media Marketing Executive

Location: Pitampura Delhi

Company: Shyam Fitness Company

Employment Type: Full-time

About the Role:

We are looking for a dynamic and creative Performance Marketing & Social Media Specialist who can take ownership of our digital presence and growth. The ideal candidate will have hands-on experience in running high-performing campaigns, managing social platforms, and leveraging content to drive engagement and conversions.

Key Responsibilities:

· Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram Ads), and other ad networks.

· Develop and implement performance marketing strategies to drive lead generation, conversions, and ROI.

· Manage and grow brand presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).

· Create and oversee UGC (User Generated Content) strategies, influencer collaborations, and community engagement.

· Develop engaging content calendars and ensure consistent posting aligned with brand tone.

· Track, analyze, and report campaign performance metrics, making data-driven recommendations.

· Stay updated with the latest digital marketing trends, ad policies, and social media algorithms.

Requirements:

· Proven experience in performance marketing, social media marketing, and handling ad campaigns.

· Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.

· Ability to design and implement content strategies that enhance brand visibility and engagement.

· Creative mindset with a strong understanding of trends, reels, and viral content.

· Excellent analytical, communication, and project management skills.

· Knowledge of graphic/video editing tools (Canva, Photoshop, Premiere Pro, etc.) will be a plus.

Interested candidates can drop their CV on hr@shyamgroup.info or directly reach out on 9319202291.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person