Performance Marketing Specialist

Job Description

We're looking for an experienced Performance Marketing Strategist who has a proven track record of delivering growth across eCommerce, B2B, and B2C brands. Your strategic thinking, hands-on expertise, and ability to turn insights into actions will be key in driving ROI and business success. Key Responsibilities: Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads and more.Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.Lead performance audits, conversion tracking setups, and cross-channel attribution modelling.Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement. Requirements: 1+ year of hands-on experience in Performance/Digital Marketing (agency or brand side).Strong command over Google Ads (Search, Display, Shopping, Performance Max).In-depth knowledge of LinkedIn & Meta Ads (Facebook, Instagram) – structure, testing, and scaling.Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.Strong analytical mindset with problem-solving, critical thinking, and optimization skills.Excellent verbal and written communication skills in English On-Site only!Location: ChennaiNote: Please apply if you can join immediately and meet all the requirements.