Performance Marketing Specialist

Job Description

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics. Key ResponsibilitiesStrategy Development Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns. Campaign Management Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. Ensure campaigns are aligned with overall marketing objectives and brand guidelines. Data Analysis and Reporting Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI. Budget Management Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget. Collaboration Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution. Market Research Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market. Optimization Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation). Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs. Qualifications Bachelor’s degree in Marketing, Business, or a related field. Minimum 4 years of performance or digital marketing experience. Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms. Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel). Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies. Creative mindset with the ability to generate innovative marketing ideas. Strong communication and collaboration skills. Experience with marketing automation tools and CRM systems is a plus. Certifications in Google Ads, Facebook Blueprint, or related fields are preferred. Key Skills Analytical Skills: Ability to interpret data and make data-driven decisions. Technical Proficiency: Knowledge of various digital advertising platforms and tools. Creativity: Ability to develop engaging and effective ad creatives. Project Management: Strong organizational skills to manage multiple campaigns simultaneously. Communication: Excellent verbal and written communication skills. Collaboration: Ability to work effectively with cross-functional teams. Job Type: Full-time Pay: ₹11,478.52 - ₹31,591.39 per month Benefits: Life insurance Paid sick time Paid time off Schedule: Day shift Work Location: In person