Performance Marketing Specialist

Experience Required:
3-5 years

Job Summary:

We are looking for a highly skilled Performance Marketing Specialist for managing and optimizing Google Ads and Meta (Facebook & Instagram) campaigns. The ideal candidate should have a proven track record of planning, executing and scaling paid campaigns that deliver high ROI and meet performance KPIs.

Key Responsibilities:

• Plan, execute and manage performance marketing campaigns across Google Ads and Meta platforms.
• Monitor campaign performance and optimize to improve ROI, CTR, CPC and other key metrics.
• Conduct keyword research, audience segmentation and competitor analysis.
• Create and test ad copies, creatives and landing pages to maximize conversions.
• Set up and manage conversion tracking, pixels and event tracking across platforms.
• Generate and present performance reports with actionable insights.
• Collaborate with design, content and sales teams to align campaign goals.
• Manage and allocate advertising budgets efficiently to maximize results.
• Stay updated on the latest trends, tools and platform updates in digital advertising.

Required Qualifications:

• Education: Bachelor's degree in marketing, Business, or a related field
• Experience: Minimum of 3–5 years of relevant experience in Google Ads and Meta Ads campaign management

Key Skills:

• In-depth knowledge of Google Ads and Meta Business Suite
• Strong understanding of performance metrics like ROAS, CPL, CTR, and CPA
• Experience with Google Analytics, Tag Manager, and UTM tracking
• Proficiency in managing ad budgets and scaling campaigns
• Analytical mindset with strong attention to detail
• Good communication and collaboration skills
• Ability to work independently and manage multiple campaigns simultaneously

Job Type: Full-time

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Experience:

• work: 1 year (Preferred)

Work Location: In person