Performance Marketing Specialist

Job Description

Experience Required: 3-5 years Job Summary: We are looking for a highly skilled Performance Marketing Specialist for managing and optimizing Google Ads and Meta (Facebook & Instagram) campaigns. The ideal candidate should have a proven track record of planning, executing and scaling paid campaigns that deliver high ROI and meet performance KPIs. Key Responsibilities: Plan, execute and manage performance marketing campaigns across Google Ads and Meta platforms. Monitor campaign performance and optimize to improve ROI, CTR, CPC and other key metrics. Conduct keyword research, audience segmentation and competitor analysis. Create and test ad copies, creatives and landing pages to maximize conversions. Set up and manage conversion tracking, pixels and event tracking across platforms. Generate and present performance reports with actionable insights. Collaborate with design, content and sales teams to align campaign goals. Manage and allocate advertising budgets efficiently to maximize results. Stay updated on the latest trends, tools and platform updates in digital advertising. Required Qualifications: Education: Bachelor's degree in marketing, Business, or a related field Experience: Minimum of 3–5 years of relevant experience in Google Ads and Meta Ads campaign management Key Skills: In-depth knowledge of Google Ads and Meta Business Suite Strong understanding of performance metrics like ROAS, CPL, CTR, and CPA Experience with Google Analytics, Tag Manager, and UTM tracking Proficiency in managing ad budgets and scaling campaigns Analytical mindset with strong attention to detail Good communication and collaboration skills Ability to work independently and manage multiple campaigns simultaneously Job Type: Full-time Benefits: Paid sick time Paid time off Provident Fund Schedule: Day shift Experience: work: 1 year (Preferred) Work Location: In person