Performance Marketing Specialist

google and meta ad specialist

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in the Mumbai Metropolitan Region. The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies, managing social media platforms, and utilizing web analytics to enhance marketing campaigns. Daily tasks include creating and optimizing content for various digital channels, analyzing campaign performance, and collaborating with team members to achieve marketing goals.

Key Responsibility Areas (KRA): Performance Marketing (Meta Ads, Google Ads & Digital Marketing)

1. Campaign Strategy & Planning

• Plan, structure, and execute performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube) and other relevant platforms.

• Conduct audience research and competitor benchmarking to optimize targeting strategies.

• Set up clear campaign objectives aligned with business KPIs (leads, conversions, sales, ROAS).

2.Campaign Execution & Management

• Daily monitoring of live campaigns to ensure optimal pacing, delivery, and cost efficiencies.

• Optimize ad creatives, copy, targeting, and bid strategies based on campaign data.

• Implement A/B testing of ad formats, audiences, and creatives to improve CTR, CVR, and lower CPA.

3. Budget Management

• Plan and manage monthly ad budgets across platforms to ensure optimal allocation for maximum ROI.

• Track daily spending to ensure adherence to budgets while achieving campaign goals.

 4. Performance Analysis & Reporting

• Track, analyze, and report campaign performance metrics including impressions, clicks, CTR, CPC, CPA, ROAS, and conversion rates.

• Create weekly and monthly performance dashboards to share insights with the marketing and leadership teams.

• Use insights to refine strategies and share learnings for future campaigns.

5. Lead Management & Funnel Optimization

• Ensure lead quality by working closely with the sales/CRM team to monitor lead-to-sale conversion rates.

• Implement remarketing and funnel nurturing strategies to improve the overall conversion pipeline.

6. Platform & Industry Trends

• Stay updated with platform changes, ad policies, and best practices on Meta, Google, and emerging platforms.

• Recommend new platforms, tools, or campaign formats to expand reach or improve cost efficiencies.

KPIs for Measurement:

·         Cost per Lead (CPL)

·         Cost per Acquisition (CPA)

·         Return on Ad Spend (ROAS)

·         Click-Through Rate (CTR)

·         Conversion Rate (CVR)

·         Lead Quality (MQL to SQL ratio)

·         Ad Budget Utilization Efficiency

·         Campaign Delivery vs Target

Qualifications

·        Experience in Digital Marketing and Online Marketing strategies

·        Proficiency in Social Media Marketing

·        Knowledge of Web Analytics tools

·        Strong communication skills

·        Analytical mindset and the ability to interpret data

·        Creativity and innovation in digital content creation

·        Ability to work collaboratively in a team environment

·        Bachelor's degree in Marketing, Communications, or a related field

Please email hello@betterworkshr.com