Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Meta (Facebook + Instagram) and Google Ads tailored for real estate projects.
• Monitor and improve campaign KPIs such as CPL, ROAS, CTR, CVR, and lead quality.
• Set up, track, and troubleshoot conversions using Pixel, GA4, GTM, and server-side CAPI.
• Collaborate with our AI & tech team to connect campaigns with AI bots, CRM tools (Zoho/Neodove), and automated lead workflows.
• Perform A/B testing of creatives, ad copies, and landing pages to maximize results.
• Generate actionable insights through reporting tools like Google Data Studio or Excel dashboards.

Skills & Tools Required

• Proficiency in Meta Ads Manager and Google Ads (Search + Display + YouTube).
• Strong grasp of GA4, GTM, UTM Tracking, and conversion attribution.
• Experience with CAPI & offline conversions integration is a strong plus.
• Familiarity with CRM tools like Zoho, Neodove, or lead automation tools like Zapier, BotPenguin, Make.
• Comfortable interpreting performance data and preparing weekly/monthly ad reports.

Preferred Background

• 2–5 years of direct experience running paid campaigns.
• Prior experience in real estate, high-ticket sales, or lead generation industries.
• Exposure to AI, chatbots, and automation tools is an added advantage.
• Strong analytical and ROI-focused mindset.

What You’ll Get

• Opportunity to work in a tech-forward marketing agency backed by AI innovation.
• A structured yet fast-paced environment with clear performance benchmarks.
• Collaborative team culture with creative freedom and learning opportunities.
• Performance-based incentives tied to ROI and lead quality metrics.

Job Types: Full-time, Permanent

Pay: ₹450,000.00 - ₹600,000.00 per year

Benefits:

• Cell phone reimbursement
• Life insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Experience:

• Facebook Advertising: 2 years (Preferred)
• Google Ads: 2 years (Preferred)
• LinkedIn Ads: 2 years (Preferred)
• Performance marketing In Real Estate Industry: 2 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person

Application Deadline: 05/08/2025
Expected Start Date: 11/08/2025