PERFORMANCE MARKETING SPECIALIST

Summary:

You will own multi-channel paid media campaigns from strategy to reporting for a diverse set of B2B and B2C clients. You are proactive, comfortable making fast, informed decisions, and passionate about leveraging AI tools to unlock efficiencies and out-perform benchmarks. You’ll collaborate closely with performance leads, account managers, designers, data engineers, and the leadership team—both to grow existing accounts and to create stand-out RFPs and pitches that bring new clients through the door.

Responsibilities:

Campaign leadership

• Translate business objectives into data-backed media strategies across Search, Display, Social (Meta, LinkedIn, TikTok, X), and Inmail
• Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.
• Set up and optimise campaigns using GTM, GA4, enhanced conversions, and browser/server-side tagging where relevant
• Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features
• Troubleshoot tracking and attribution issues, working with developers and third-party tools

Client growth & collaboration

• Derive Lead generation - focusing on both lead volume and quality (CPL, SQL, pipeline value)
• Present clear, insight-driven reports and live dashboards (Looker Studio, Supermetrics) that highlight ROI and next steps
• Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps
• Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices

Commercial & operational excellence

• Own monthly/quarterly budget pacing and forecasting across multiple accounts.
• Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows.
• Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools.
• Contribute to agency thought leadership (webinars, internal workshops).

Must have Qualifications

• 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets
• Proven success scaling and optimising campaigns in Google Ads, Meta, LinkedIn Ads, TikTok, and emerging platforms
• Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions
• Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting
• Advanced Excel/Google Sheets skills.
• Solid understanding of media attribution models, incrementally testing, and MMM principles
• Excellent spoken and written English; confident presenting to stakeholders
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field