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2 Job openings at BaseOne Innovations
PERFORMANCE MARKETING SPECIALIST

Kerala, India

6 years

None Not disclosed

On-site

Full Time

Summary: You will own multi-channel paid media campaigns from strategy to reporting for a diverse set of B2B and B2C clients. You are proactive, comfortable making fast, informed decisions, and passionate about leveraging AI tools to unlock efficiencies and out-perform benchmarks. You’ll collaborate closely with performance leads, account managers, designers, data engineers, and the leadership team—both to grow existing accounts and to create stand-out RFPs and pitches that bring new clients through the door. Responsibilities: Campaign leadership Translate business objectives into data-backed media strategies across Search, Display, Social (Meta, LinkedIn, TikTok, X), and Inmail Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs. Set up and optimise campaigns using GTM, GA4, enhanced conversions, and browser/server-side tagging where relevant Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features Troubleshoot tracking and attribution issues, working with developers and third-party tools Client growth & collaboration Derive Lead generation - focusing on both lead volume and quality (CPL, SQL, pipeline value) Present clear, insight-driven reports and live dashboards (Looker Studio, Supermetrics) that highlight ROI and next steps Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices Commercial & operational excellence Own monthly/quarterly budget pacing and forecasting across multiple accounts. Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows. Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools. Contribute to agency thought leadership (webinars, internal workshops). Must have Qualifications 6+ years in performance marketing, with at least 2 years in an agency or multi-industry environment managing 6-figure monthly budgets Proven success scaling and optimising campaigns in Google Ads, Meta, LinkedIn Ads, TikTok, and emerging platforms Hands-on experience with GA4, GTM, Consent Mode, and advanced conversion tracking solutions Strong command of AI and automation tools (e.g., Performance Max, Meta Advantage+, ChatGPT prompt engineering, creative-ad generators) to speed up analysis, copywriting, forecasting, and reporting Advanced Excel/Google Sheets skills. Solid understanding of media attribution models, incrementally testing, and MMM principles Excellent spoken and written English; confident presenting to stakeholders Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Creative Copywriter – Crafting Blogs that Drive SEO

Kerala, India

5 years

None Not disclosed

On-site

Full Time

Summary: We’re hiring an experienced Copywriter with a strong background in blog writing and SEO . If you’ve spent 5+ years crafting engaging, high-quality content that drives traffic and adds value, we’d love to hear from you. Responsibilities: Write and edit blog content tailored to various audiences Optimize articles using SEO tools like Semrush, SurferSEO, or Ahrefs Collaborate with teams to align content with brand goals Refresh and update existing content for SEO performance Requirements: 5+ years in copywriting, especially Blog content Solid understanding of on-page SEO, keyword research , and readability best practices Strong understanding of SEO and content marketing Familiarity with CMS platforms (WordPress, Webflow) Proven ability to write for various tones and formats — from technical articles to thought leadership Excellent research and writing skills Apply with your resume and 3–5 blog samples

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