Performance Marketing Manager

As a Digital Marketing Manager, your role will involve developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels. Your expertise in Google Ads & Meta Ads, along with a background in a Digital Marketing Agency, will be beneficial for this position. **Key Responsibilities:** - Plan and execute all digital marketing activities, including SEM, social media, marketing database, email, and display advertising campaigns. - Design, build, and maintain a strong social media presence. - Measure and report the performance of digital marketing campaigns, assessing them against established goals (ROI and KPIs). - Identify trends and insights to optimize spend and performance. - Brainstorm innovative growth strategies. - Plan, execute, and measure experiments and conversion tests. - Collaborate with internal teams to create landing pages and enhance user experience. - Evaluate the end-to-end customer experience across multiple channels and touchpoints. - Collaborate with agencies and other vendor partners. - Evaluate and recommend the adoption of emerging technologies. **Qualifications Required:** - Proficiency in Google Ads is essential. - Experience in managing Facebook & Instagram campaigns. - Proven track record in digital marketing. - Demonstrable experience in leading and managing SEM, marketing database, email, social media, and display advertising campaigns. - Highly creative with the ability to identify target audiences and create engaging digital campaigns. - Experience in optimizing landing pages and user funnels. - Familiarity with A/B and multivariate experiments. - Solid knowledge of website analytics tools such as Google Analytics. - Strong analytical skills and a data-driven mindset. - Up-to-date with the latest trends and best practices in online marketing and measurement.,