Performance Marketing Manager

If you live and breathe digital marketing, we would like to have a conversation with you. We are currently seeking a Digital Marketing Manager to steer the development, execution, monitoring, and enhancement of our digital marketing campaigns across various digital platforms. As a Digital Marketing Manager, you are expected to possess a comprehensive understanding of contemporary marketing tools and strategies, enabling you to oversee integrated digital marketing initiatives from inception through to completion. Working alongside the design team, supporting units (e.g., programmers), and Content Writers, you will ensure the timely and cost-effective launch of campaigns. Your responsibilities will include planning and implementing all digital marketing activities, encompassing SEM, social media, marketing database, email, and display advertising campaigns. Additionally, you will be tasked with crafting and nurturing our social media presence, evaluating the performance of digital marketing endeavors, and gauging their success against predefined goals such as ROI and KPIs. Identifying trends and insights, and subsequently optimizing expenditures and performance based on these insights will also fall under your purview. Moreover, you will be expected to brainstorm innovative growth strategies, conduct and assess experiments and conversion tests, collaborate with internal teams to enhance landing pages and refine user experiences, evaluate end-to-end customer experiences across different channels and touchpoints using robust analytical capabilities, optimize user funnels, liaise with agencies and other external partners, and evaluate emerging technologies to offer insights and direction for adopting relevant innovations. To be considered for this role, you must possess proficiency in Google Ads, hands-on experience in managing Facebook and Instagram campaigns, a proven track record in digital marketing, demonstrable expertise in leading and overseeing SEM, marketing database, email, social media, and display advertising campaigns, creativity in identifying target audiences and devising engaging, informative, and motivational digital campaigns, familiarity with optimizing landing pages and user funnels, experience in conducting A/B and multivariate experiments, adeptness with website analytics tools like Google Analytics, strong analytical skills, a data-driven approach, and a keen awareness of the latest trends and best practices in online marketing and measurement.,