Performance Marketing Manager

About SolarSquare

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand -designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became Indias fastest growing residential solar brand in 2 years.

Who Were Looking For

Were seeking an experienced and results-driven Manager/Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.

The ideal candidate should be:

• Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
• 3-7 years of experience in performance marketing and digital brand awareness across toptier consumer startups.
• Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
• A strategic thinker with strong analytical capabilities and a hands-on approach.
• A natural leader with the ability to build, inspire, and manage high-performing teams.

What Youll Do

In true startup fashion, youll wear multiple hats and take ownership of key initiatives.

Your responsibilities include:

Strategic Leadership:

• Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP). Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.
• Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms.
• Establish and monitor KPIs and dashboards for tracking performance across all channels.
• Work closely with the wider marketing team to optimize audience and communication strategies
• Collaborate with the content and design teams to create compelling ad creatives and landing page
• Monitor competitor activity and keep an eye out for trends

Campaign Management:

• Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
• Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis.
• Lead keyword research, ad copy creation, A/B testing, and campaign optimization.
• Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
• Implement and manage conversion tracking, pixel setup, and event tracking.

Pixel-Level Tracking & Attribution:

• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
• Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
• Continuously improve measurement accuracy across platforms to support business decisions.

Team Leadership:

• Build and lead a high-performing performance marketing team.

Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.

• Mentor and guide team members to achieve peak performance.

Budget & Analytics:

• Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
• Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
• Develop mechanisms for collecting and analyzing data across teams, ensuring a seamlessfeedback loop for continuous improvement.

Optimization & Innovation:

• Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
• Identify new digital marketing tools and technologies to stay ahead of trends.
• Continuously monitor competitor activities and emerging trends in performance marketing.

What Youll Bring

• 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
• Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
• Strong analytical skills to interpret data and translate it into actionable strategies.
• Proven ability to optimize campaigns for ROI and scale lead generation efforts.

Hands-on experience in:

• Conversion tracking, pixel setup, and event tracking. o Managing and

optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).

• A/B testing and CRO techniques.
• Exceptional verbal and written communication skills.

Entrepreneurial mindset with a strong bias for execution and results. LocationPreferred location - Gurgaon (Flexibility can be discussed for super exceptional candidates).