Performance Marketing Manager

As a Performance Marketing Manager, you will be responsible for leading digital growth and driving revenue on the D2C website. Your main tasks will include managing a monthly ad budget of 1 Cr+, optimizing acquisition funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate for this role will have hands-on experience in D2C/FMCG performance marketing, with a proven track record of scaling paid media, reducing CAC, and improving ROAS. Key Responsibilities: - Own and drive D2C website revenue growth, acquisition, and conversion. - Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns with a monthly budget of 1 Cr+. - Improve website funnel performance metrics such as CTR, CVR, bounce rate, and time on site. - Conduct structured A/B experiments to reduce CAC and increase ROAS. - Oversee website merchandising, banners, offers, and product positioning. - Analyze user behavior and funnel drop-offs using tools like GA4, Hotjar, and CRO tools. Qualifications Required: - 4-6 years of D2C/e-commerce performance marketing experience, preferably in FMCG or consumer brands. - Proven track record of handling large-scale Meta and Google Ads budgets. - Strong ability to improve CAC, ROAS, and conversion rates at scale. - Proficiency in analytics & CRO tools such as GA4, Hotjar, etc. - Excellent analytical and problem-solving skills, thriving in a growth-driven environment. As a Performance Marketing Manager, you will be responsible for leading digital growth and driving revenue on the D2C website. Your main tasks will include managing a monthly ad budget of 1 Cr+, optimizing acquisition funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate for this role will have hands-on experience in D2C/FMCG performance marketing, with a proven track record of scaling paid media, reducing CAC, and improving ROAS. Key Responsibilities: - Own and drive D2C website revenue growth, acquisition, and conversion. - Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns with a monthly budget of 1 Cr+. - Improve website funnel performance metrics such as CTR, CVR, bounce rate, and time on site. - Conduct structured A/B experiments to reduce CAC and increase ROAS. - Oversee website merchandising, banners, offers, and product positioning. - Analyze user behavior and funnel drop-offs using tools like GA4, Hotjar, and CRO tools. Qualifications Required: - 4-6 years of D2C/e-commerce performance marketing experience, preferably in FMCG or consumer brands. - Proven track record of handling large-scale Meta and Google Ads budgets. - Strong ability to improve CAC, ROAS, and conversion rates at scale. - Proficiency in analytics & CRO tools such as GA4, Hotjar, etc. - Excellent analytical and problem-solving skills, thriving in a growth-driven environment.