Performance Marketing Manager

4 - 9 years

13 - 17 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Bachelor s degree in Marketing, Business, Communications, or a related field.
  • 4+ years of hands-on experience in

    performance marketing

    across multiple ad platforms.
  • Expertise in

    Google Ads, Meta Ads, LinkedIn Ads

    , and preferably DV360.
  • Strong understanding of

    GTM, GA4, attribution models, and conversion tracking

    .
  • Proven success in generating qualified leads and optimizing campaigns for ROI.
  • Excellent analytical skills and experience with dashboards, metrics, and reporting.
  • Ability to collaborate with cross-functional teams and work in a fast-paced environment.
  • Strong communication skills and a growth-focused mindset.
  • Develop, plan, and execute

    data-driven digital marketing strategies

    aligned with Beegru s business growth goals.
  • Manage, optimize, and scale campaigns across

    Google Ads, Meta Ads, LinkedIn Ads, DV360

    , and other digital platforms.
  • Drive

    qualified lead generation

    with well-defined KPIs and measurable results.
  • Implement advanced targeting techniques including pixel setup, retargeting, and custom audience segmentation.
  • Set up and manage tracking configurations using

    Google Tag Manager (GTM)

    and

    Google Analytics 4 (GA4)

    .
  • Monitor campaign performance, analyze metrics, and deliver actionable insights to maximize ROI.
  • Manage digital marketing budgets to ensure cost efficiency and optimal returns.
  • Collaborate with design, content, and sales teams to maintain cohesive brand messaging and impactful creatives.
  • Stay updated with digital marketing trends, tools, and innovations to continuously improve performance.

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