Performance Marketing Manager (Paid Marketing)

About The Opportunity

• Plan, execute, and scale performance campaigns across Google Ads, Meta, LinkedIn, programmatic DSPs and other paid channels to meet CAC, CPA and ROAS targets.
• Own full-funnel paid media strategy—audience segmentation, creative testing, landing page optimization, and bid management—driving measurable acquisition and pipeline growth.
• Manage monthly budgets, pacing and forecasts; reallocate spend in real-time based on performance and business priorities.
• Implement and maintain robust tracking (GA4, GTM, conversion tags, UTM standards) and lead-to-revenue attribution to quantify channel ROI and LTV.
• Run structured A/B tests and CRO initiatives to improve conversion rates; collaborate with product, design and content to iterate on high-performing creatives and funnels.
• Deliver weekly/monthly performance reports and actionable insights; present recommendations to senior marketing and revenue leaders to optimize growth levers.
  

Skills & Qualifications

Must-Have

• 3+ years managing paid acquisition (search, social, programmatic) with demonstrable CAC/ROAS improvements.
• Hands-on expertise with Google Ads, Meta Ads Manager and GA4; comfortable with GTM and server- or cloud-side tracking concepts.
• Strong analytical skills: SQL or advanced Excel/Sheets for deep-dive analyses and cohort reporting.
• Proven experience running A/B tests, conversion optimization and landing page experiments.
• Data-driven mindset: experience with attribution models, incrementality testing and media mix optimization.
  

Preferred

• Experience with programmatic DSPs (DV360/TradeDesk), LinkedIn Ads, and marketing automation platforms (HubSpot, Marketo) integrated to CRM.
• Familiarity with dashboarding tools (Looker/Tableau) and managing on-site paid media teams or agency partners.
  

• Fast-paced, metrics-first marketing team with clear ownership and career growth paths.
• Collaborative product & sales alignment—direct impact on pipeline and revenue.
• On-site role in India with cross-functional exposure to analytics, product and customer success teams.