Performance Marketing Manager

Company Description

Mantra Gold Coatings is a retail initiative under Smart Creations, aiming to bring spiritual bliss to every household through 24 Karat Gold Coating Services and products. The brand offers gold-coated pooja articles, gifts, artefacts, and accessories, making owning gold-coated items more accessible and economical for customers.

Role Description

Performance Marketing Manager

Day-to-day tasks include:

• Planning, executing, and managing 

  Google Ads

   (Search, Display, Shopping) and 

  Meta Ads

  campaigns.
• Analyzing campaign performance metrics and optimizing for conversions, ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition).
• Conducting A/B testing and audience segmentation to improve campaign effectiveness.
• Collaborating with the creative and content teams to develop high-performing ad creatives and landing pages.
• Monitoring budgets, bidding strategies, and ensuring cost-efficiency across platforms.
• Staying updated with the latest trends and best practices in 

  Google Ads

  , 

  Meta Ads

  , and performance marketing.
• Collaborating with the broader marketing team to align paid media strategies with overall business goals.

Qualifications

• Proven experience in 

  digital marketing

  , 

  performance marketing

  , and 

  online advertising

  , with a strong focus on 

  Google Ads

   and 

  Meta Ads

  .
• Expertise in managing and optimizing 

  PPC campaigns

  , 

  shopping ads

  , and 

  social media ads

  across platforms.
• Proficiency in analyzing data and interpreting marketing metrics using tools like 

  Google Analytics

  , 

  Google Ads Manager

  , and 

  Meta Ads Manager

  .
• Strong knowledge of 

  SEO

  , 

  SEM

  , and 

  paid social media strategies

  .
• Experience with marketing automation tools and CRM platforms.
• Excellent communication, project management, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in the 

  retail

   or 

  e-commerce industry

   is a plus.
• Certifications in 

  Google Ads

   and 

  Meta Blueprint

   are highly desirable.