Company Description Mantra Gold Coatings is a retail initiative under Smart Creations, aiming to bring spiritual bliss to every household through 24 Karat Gold Coating Services and products. The brand offers gold-coated pooja articles, gifts, artefacts, and accessories, making owning gold-coated items more accessible and economical for customers. Role Description This is a full-time on-site role located in Chennai for a Performance Marketing Manager at Mantra Gold Coatings. The Performance Marketing Manager will be responsible for developing and implementing online marketing strategies to drive customer acquisition, engagement, and retention. The role will focus heavily on managing and optimizing Google Ads and Meta Ads (Facebook & Instagram Ads) campaigns to maximize ROI. Day-to-day tasks include: Planning, executing, and managing Google Ads (Search, Display, Shopping) and Meta Ads campaigns. Analyzing campaign performance metrics and optimizing for conversions, ROAS (Return on Ad Spend), and CPA (Cost Per Acquisition). Conducting A/B testing and audience segmentation to improve campaign effectiveness. Collaborating with the creative and content teams to develop high-performing ad creatives and landing pages. Monitoring budgets, bidding strategies, and ensuring cost-efficiency across platforms. Staying updated with the latest trends and best practices in Google Ads , Meta Ads , and performance marketing. Collaborating with the broader marketing team to align paid media strategies with overall business goals. Qualifications Proven experience in digital marketing , performance marketing , and online advertising , with a strong focus on Google Ads and Meta Ads . Expertise in managing and optimizing PPC campaigns , shopping ads , and social media ads across platforms. Proficiency in analyzing data and interpreting marketing metrics using tools like Google Analytics , Google Ads Manager , and Meta Ads Manager . Strong knowledge of SEO , SEM , and paid social media strategies . Experience with marketing automation tools and CRM platforms. Excellent communication, project management, and problem-solving skills. Bachelor's degree in Marketing, Business, or a related field. Previous experience in the retail or e-commerce industry is a plus. Certifications in Google Ads and Meta Blueprint are highly desirable.
