Performance Marketing Manager

Key Responsibilities:

• Campaign Planning & Execution:Develop and implement integrated digital marketing campaigns across various channels such as SEO, SEM, email, social media, and display advertising.
• Content Marketing:Create and optimize engaging content, including blog posts, social media updates, videos, and website copy, to attract and retain target audiences.
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):Improve organic search rankings through SEO and manage paid search campaigns (PPC) on platforms like Google Ads to drive traffic.
• Social Media Management:Manage and grow a company's social media presence, including posting content, engaging with followers, and running paid social media ads.
• Data Analysis & Reporting:Monitor key performance indicators (KPIs), analyze data using tools like Google Analytics, and generate reports to assess campaign effectiveness and identify trends for optimization.
• Website Management:Optimize website content, landing pages, and user experience to improve traffic and conversions.
• Email Marketing:Develop and manage email marketing campaigns to nurture leads and engage customers.
• Brand Management:Ensure brand consistency across all digital channels and develop strategies to increase brand awareness and loyalty.
• Collaboration:Work with other teams, such as sales, design, and development, to ensure marketing efforts are aligned with business goals.
• Market Research:Stay informed about industry trends, best practices, and new technologies to maintain a competitive edge.

Job Type: Full-time

Pay: Up to ₹600,000.00 per year

Application Question(s):

• Please mention in which you have experience in B2B or B2C or Both

Work Location: In person