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Performance Marketing Manager

Performance Marketing Manager

KGiSL Educational Institutions

0 - 10 years

5 - 11 Lacs

saravanampatti coimbatore tamil nadu

Posted:11 hours ago| Platform: Indeed logo

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Skills Required

marketing strategy data ads seo strategies tracking testing research content analytics forecast retargeting automation hubspot marketo reporting excel communication management optimization planning

Work Mode

On-site

Job Type

Full Time

Job Description

Overview
We’re seeking an experienced digital marketer to own our lead-generation strategy across paid and organic channels. This role drives qualified traffic, converts leads, and optimizes ROI through data-driven campaigns.

Key Responsibilities

Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and social platforms.
Develop and manage SEO/SEM strategies to increase organic visibility and lead quality.
Execute paid social and display advertising campaigns, tracking KPIs such as CPL and ROAS.
Conduct A/B testing, keyword research, and competitive analysis.
Collaborate with content, sales, and product teams to align campaigns with business goals.
Monitor analytics dashboards (Google Analytics, GA4, Data Studio, etc.) and present actionable insights.
Manage budgets and forecast spend to achieve target ROI.

Required Skills & Experience

3–5+ years in digital marketing with proven lead-generation success.
Expertise in PPC platforms (Google Ads, Meta Ads, LinkedIn Ads) and SEO best practices.
Strong grasp of SEM, retargeting, and marketing automation tools (HubSpot, Marketo, etc.).
Proficiency in analytics and reporting tools; strong Excel/Sheets skills.
Excellent communication and project-management abilities.

Preferred

Google Ads or Meta Blueprint certification.
Experience with conversion-rate optimization (CRO) and landing-page testing.

EduTech Experience Mandatory.

Job Type: Full-time

Pay: ₹536,093.41 - ₹1,100,272.11 per year

Benefits:

Health insurance
Life insurance
Provident Fund

Ability to commute/relocate:

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

Edutech: 6 years (Required)
Overall : 10 years (Required)

Work Location: In person

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