Job
Description
About Fitelo: Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire senior talent. It is an AI powered online platform for weight loss and chronic disease management. The company was founded with a vision to help customers take the healthier route by eating right, staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its team across multiple roles. About the Role: We’re looking for a Performance Marketing Lead with experience in scaling fast-growing D2C health and wellness brands such as Plix, Oziva, Kapiva, HealthifyMe, or Wellbeing Nutrition—ideally someone who has successfully solved funnel challenges for selling consumable healthcare products. The ideal candidate will have a proven track record in driving growth for products like ACV, detox teas, weight management supplements, or health devices. This is a high-impact role where you will own and execute performance marketing campaigns across Shopify, while also building and scaling our Amazon store to launch new products from scratch and drive significant revenue growth. Specifically, this role will involve: Plan and execute high-ROAS performance marketing campaigns across Meta, Google, Amazon, and other paid platforms. Lead Shopify-based eCommerce strategy – landing pages, CRO, funnel optimization. Handle Amazon growth strategy – ads, listings, conversion optimization. Work closely with creative and product teams to build high-converting ad creatives. Deep dive into analytics (Meta, GA4, Amazon Ads) to drive data-led decisions. Competitor benchmarking – identify top products, pricing, and offers from brands like Plix, Oziva, Kapiva, etc. Run A/B tests to optimize CAC and LTV. Ideal candidate will have: 2 – 4 years of experience in D2C health & wellness brands (must-have). Proven success in scaling products like ACV, detox teas, supplements, or health devices . Hands-on experience with Shopify , Meta Ads , Google Ads , and Amazon Ads . Strong understanding of D2C funnels and customer journeys. Ability to take ownership and build systems from scratch. Strong analytical skills, Excel/Sheets, GA4, and performance dashboards.  Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field is required; MBA or certifications in Google Ads, Meta, or Analytics tools are preferred. Show more Show less
