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Performance Marketing Manager

Performance Marketing Manager

FanTV AI

6 years

0 Lacs

Noida, Uttar Pradesh, India

Posted:1 week ago| Platform:

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Skills Required

marketing ads drive retention content messaging strategies analyze report analytics onboarding metrics

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, YouTube, programmatic platforms, and affiliate channels. Own the paid acquisition funnel – drive traffic, installs, conversions, and retention across web and app. Work closely with content and creative teams to develop high-performing ad creatives and messaging strategies. Monitor, analyze, and report on campaign performance – ROAS, CAC, CPI, CPL, and other relevant KPIs. Collaborate with analytics and product teams to optimize landing pages, onboarding flows, and user journeys. Manage budgets and allocate spends based on performance metrics and growth objectives. Requirements: 2–6 years of hands-on experience in performance marketing, preferably in a B2C Proficiency in running large-scale campaigns on Meta, Google Ads (UAC), DV360, and other paid platforms. Show more Show less

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