Performance marketing

Performance Marketing Executive

Role Description & Responsibilities

* Develop and Execute Advertising Strategies: Create and implement comprehensive advertising strategies across Facebook and Google platforms to drive brand awareness, customer acquisition, and sales.

* Campaign Management: Plan, launch, and optimize digital advertising campaigns, including budget allocation, audience targeting, ad creative development, and A/B testing.

* Data Analysis: Analyze advertising performance metrics and KPIs to make data-driven decisions and continually improve campaign effectiveness. Report regularly on campaign performance to the leadership team.

* Budget Management: Manage advertising budgets effectively, ensuring cost-efficiency and ROI goals are met.

* Keyword and Audience Research: Conduct thorough research to identify relevant keywords, audiences, and market trends to inform campaign targeting and optimization.

* Ad Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with our target audience.

* Competitor Analysis: Stay up-to-date with industry trends and monitor competitor advertising strategies to identify opportunities and threats.

* Conversion Rate Optimization (CRO): Work closely with the website & SEO team to optimize landing pages and user experiences to maximize conversion rates from ad traffic.

* Stay Informed: Keep up-to-date with the latest trends, best practices, and algorithm changes on Facebook and Google platforms.

* GA4 tracking validation and fixes, if required.

* Set up tracking tools l for user behavior tracking.

* Product feed setup & optimization for Meta and Google Ads

* Ongoing monitoring and adjustments based on performance metrics.

* Client Coordination: Interact with clients confidently, understand their goals, and provide them with regular updates and reports on campaign performance.

* Provide monthly reports on campaign performance, insights, and actionable recommendations.