Performance marketing

Role Overview: As a Performance Marketer with expertise in Social Media Marketing (SMM), Google Ads, and Facebook Ads, you will be a valuable addition to our dynamic e-commerce team. Your main responsibility will be to develop, execute, and optimize data-driven digital marketing campaigns to increase brand awareness, drive traffic, and boost sales. Key Responsibilities: - Develop and implement performance-driven social media marketing strategies. - Plan, execute, and manage paid and organic social media campaigns across platforms like Facebook, Instagram, Twitter, and TikTok. - Create targeted campaigns to drive conversions, increase customer acquisition, and grow brand presence. - Plan, launch, and optimize Google Ads and Facebook Ads campaigns to maximize performance. - Analyze campaign performance and user behavior. - Implement A/B testing and other optimization techniques to improve key performance indicators (KPIs) such as CTR (Click-Through Rate), CPC (Cost-Per-Click), conversion rate, and customer acquisition costs. - Manage and allocate budgets effectively to maximize ROI (Return on Investment). - Monitor ad spend and adjust campaigns to achieve the best Cost-Per-Acquisition (CPA) and Return on Ad Spend (ROAS). - Leverage audience segmentation and retargeting strategies to reach high-converting customers. - Conduct competitor analysis and use social listening tools to stay updated with market trends. Qualifications Required: - 2+ years of experience in performance marketing with a strong focus on Google Ads, Facebook Ads, and social media marketing. - Proven track record of running successful performance-driven campaigns. - Strong understanding of e-commerce KPIs, customer journey, and conversion optimization. - Experience with budgeting and performance tracking for social media ad spend. - Hands-on experience in campaign management. Please note that no additional details about the company were provided in the job description. For further information, you can contact the provided contact details.,