9 Datadriven Optimization Jobs

As a candidate for the role, you will be responsible for various key aspects related to CPL (Cost Per Lead) campaigns. Your primary responsibilities will involve strategic leadership, campaign management, budget & resource management, team leadership, data analysis & reporting. In terms of strategic leadership, you will be expected to develop and lead the overall strategy for CPL campaigns to align with the organization's marketing and sales objectives. This will involve staying informed about market trends, audience behavior, and competitor strategies to optimize CPL initiatives. Additionally, you will drive CPL performance to meet or exceed revenue, lead generation, and conversion rate goals. For campaign management, you will oversee the planning, execution, and optimization of CPL campaigns across various channels such as digital, email, social, and affiliate marketing. You will also be responsible for managing vendors, partners, and ensuring lead quality assurance to meet predefined criteria for sales follow-up. Budget & resource management will be a critical aspect of your role, where you will manage the CPL budget efficiently across all channels while maximizing lead volume and quality. You will continuously analyze CPL costs, identify cost optimization opportunities, and establish performance metrics to measure campaign effectiveness. In terms of team leadership, you will lead, mentor, and develop a team of campaign managers, analysts, and operations staff to execute CPL delivery at scale. Collaboration with marketing, sales, product, and operations teams will be essential to ensure alignment and effective lead handoff processes. Training and development of the team on industry best practices and technologies for CPL management will also be part of your responsibilities. Data analysis and reporting will play a crucial role in your role, where you will implement tools to monitor the performance of CPL campaigns in real-time. You will provide regular performance updates to senior leadership, offer insights, and recommendations based on campaign performance. Data-driven optimization using analytics to continually test and improve lead generation tactics will be key to reducing CPL. To be considered for this role, you should possess a Bachelor's degree in Marketing, Business, or a related field, with an MBA preferred. You should have 2-3 years of experience in digital marketing or lead generation with a focus on CPL. Proven experience in running large-scale CPL campaigns across various channels, strong leadership skills, expertise in budget management, proficiency in analytical skills, and experience in vendor & partner management will be essential requirements for this position.,

About Attentive.ai Attentive.ai is a fast-growing vertical SaaS start-up that provides innovative software solutions for the construction, landscape, and paving industries in the United States. The mission of Attentive.ai is to help businesses in this space improve their operations and grow their revenue through a simple and easy-to-use software platform. Currently, Attentive.ai is funded by PeakXV (Surge), Infoedge, and Vertex Ventures. We are looking for a dynamic and driven leader to oversee our Sales Development efforts and establish a high-performance outbound engine. Job Description We are in search of a strategic and execution-focused individual to lead and build our Sales Development Representative (SDR) team. As the Head of Sales Development, you will spearhead the development and scaling of a top-of-funnel outbound sales engine. Your primary responsibilities will include designing outreach strategies, managing team performance, and driving qualified pipeline growth. This role is pivotal in expanding our presence in the US and Canadian markets, particularly focusing on engaging construction contractors. Responsibilities Team Leadership & Development: Lead and build a team of SDRs dedicated to outbound prospecting. Foster a high-performance culture through coaching, feedback, and goal setting. Market Targeting & Outreach Strategy: Develop and execute outbound strategies to engage construction contractors in the US and Canada. Create tailored playbooks based on regional nuances and buyer personas. Pipeline Ownership: Take ownership of top-of-funnel performance by generating qualified leads and ensuring a consistent pipeline flow to Account Executives. Outbound Messaging & Enablement: Create and refine impactful messaging that resonates with the target audience. Provide training to SDRs on objection handling, value positioning, and conversation frameworks. Data-Driven Optimization: Utilize data and insights to enhance lead quality, messaging effectiveness, and conversion rates throughout the outbound funnel. Cross-functional Collaboration: Collaborate closely with Marketing, Sales, and RevOps to enhance Ideal Customer Profile (ICP) definitions, improve lead quality, and ensure seamless lead handoff and follow-up. Reporting & KPIs: Track, analyze, and report on SDR team performance. Key metrics include the number of qualified leads generated and revenue closed from outbound-sourced deals. Requirements 5+ years of experience in B2B SaaS sales or sales development, with a minimum of 2 years in a leadership position. Proven track record of building and scaling outbound SDR teams. In-depth knowledge of outbound sales strategies and tools, with experience targeting North American markets. Strong analytical skills and a data-driven approach. Excellent communication and team leadership skills. Comfortable working in a fast-paced environment with geographically distributed teams. Willingness to work overlapping hours with US time zones.,

Attentive.ai is a fast-growing vertical SaaS start-up, focused on providing innovative software solutions for the construction, landscape, and paving industries in the United States. The company is funded by PeakXV (Surge), Infoedge, and Vertex Ventures with a mission to help businesses in the construction space improve operations and increase revenue through a user-friendly software platform. Currently, we are seeking a dynamic and driven individual to take on the role of Director - Sales Development to lead our Sales Development efforts and establish a high-performance outbound engine. As the Director - Sales Development at Attentive.ai, you will be responsible for building and leading the SDR (Sales Development Representative) team. Your primary focus will be on developing and scaling a top-of-funnel outbound sales engine. This role is crucial in designing outreach strategies, managing team performance, and driving qualified pipeline growth. The main target markets will be in the US and Canada, with a specific focus on engaging construction contractors. Responsibilities of the Role: - Team Leadership & Development: Lead and build a team of SDRs concentrating on outbound prospecting. Establish a high-performance culture through coaching, feedback, and goal setting. - Market Targeting & Outreach Strategy: Develop and execute outbound strategies to engage construction contractors in the US and Canada. Create playbooks tailored to regional nuances and buyer personas. - Pipeline Ownership: Take charge of top-of-funnel performance by driving qualified lead generation and ensuring consistent pipeline contribution to Account Executives. - Outbound Messaging & Enablement: Craft compelling messaging that resonates with the target audience. Provide training to SDRs on objection handling, value positioning, and conversation frameworks. - Data-Driven Optimization: Utilize data and insights to enhance lead quality, messaging effectiveness, and conversion rates across the outbound funnel. - Cross-functional Collaboration: Collaborate closely with Marketing, Sales, and RevOps to refine ICP definitions, enhance lead quality, and ensure seamless lead handoff and follow-up. - Reporting & KPIs: Track, analyze, and report on SDR team performance. Key success metrics include the number of qualified leads generated and revenue closed from outbound-sourced deals. Requirements for the Role: - 5+ years of experience in B2B SaaS sales or sales development, with a minimum of 2 years in a leadership position. - Proven track record in building and scaling outbound SDR teams. - In-depth knowledge of outbound sales strategies and tools, with experience targeting North American markets. - Strong analytical skills and a data-driven approach. - Excellent communication and team leadership skills. - Ability to thrive in a fast-paced environment with geographically distributed teams. - Willingness to work overlapping hours with US time zones.,

You are an experienced and highly adaptive PMC Supply Chain Manager responsible for overseeing and coordinating international supply chain operations in India. Your expertise in international logistics, overseas supplier management, inventory planning, and risk control is essential for collaborating effectively with China-based production, procurement, and management teams. Fluency in Mandarin Chinese is required for this role, which plays a critical part in supporting global procurement, optimizing supply chain flows, and ensuring operational efficiency and compliance in a fast-paced international manufacturing environment. Your key responsibilities include managing international logistics and transportation, selecting and optimizing modes of transportation for global shipments, coordinating customs clearance, import/export documentation, and resolving disruptions such as delays or cargo damage. You will also develop and maintain relationships with overseas suppliers, manage international purchase orders, monitor supplier performance, and enhance global procurement efficiency. Additionally, you will be responsible for inventory control, compliance with international trade regulations, risk management, cross-functional collaboration, data-driven optimization, and continuous supply chain improvement to support business goals. To excel in this role, you must have a minimum of 3 years of experience in overseas supply chain management or international logistics roles. A deep understanding of supply chain management principles and tools, including planning, procurement, logistics, and inventory optimization, is necessary. Your ability to adjust plans based on market trends, data analysis, and business strategies will be crucial. Previous experience in injection molding or CNC machining supply chains will be an advantage. Your strategic capability will be tested as you formulate long-term and short-term global supply plans aligned with the business strategy, demonstrating strong market insight and agility in adjusting to external changes. This is a full-time position based in Gujarat, India.,

As a Podcast & Community Manager in the CEO's Office at HighRadius, you will be responsible for overseeing the GBS Masterminds Podcast, a flagship podcast hosted by our CEO that connects with GBS leaders, CFOs, and CXOs globally. Your role will involve managing all aspects of the podcast, from conceptualization to distribution, while collaborating with busy executives to deliver exceptional content. This high-visibility position offers you the opportunity to work directly with C-level stakeholders, lead high-profile projects, and enhance a podcast that influences industry decision-makers. Your key responsibilities will include developing podcast strategies and themes aligned with industry trends, creating a Total Addressable Market (TAM) for outreach to top executives, and crafting engaging messaging scripts to secure guest participation. You will oversee content creation and production to ensure each episode is insightful and engaging, manage recording sessions, collaborate with video editors for consistent branding, and perform quality checks before release. Additionally, you will be responsible for creating and executing distribution strategies across various channels, optimizing for engagement, tracking performance metrics, and refining strategies to drive growth. Stakeholder management will be a crucial aspect of your role, as you will closely work with the CEO to align the podcast with strategic priorities and messaging. You will collaborate with cross-functional teams to ensure seamless execution and manage guest relationships to deliver an exceptional experience throughout the podcast process. To be successful in this role, you should have at least 3-5 years of experience in podcast production, content marketing, or executive communications. You should possess proven stakeholder management skills, especially with C-level executives, and be familiar with end-to-end podcast workflows. Strong writing skills for messaging scripts, outreach, and promotional content are essential, along with proficiency in content marketing across multiple channels like social media and email. Preferred skills include understanding of GBS and Shared Services industry trends, a collaborative mindset for working with creative teams, a data-driven approach to track podcast performance, and a creative eye for storytelling and content design. Join us at HighRadius to lead the GBS Masterminds Podcast, engage with industry leaders, and drive impactful content that shapes decision-making globally.,

As a PMC Supply Chain Manager, you will play a crucial role in overseeing and coordinating international supply chain operations in India. You must demonstrate expertise in international logistics, overseas supplier management, inventory planning, and risk control. Fluency in Mandarin Chinese is essential for effective collaboration with China-based production, procurement, and management teams. Your responsibilities will involve optimizing supply chain flows, supporting global procurement, and ensuring operational efficiency and compliance in a fast-paced international manufacturing environment. Your duties will include selecting and optimizing modes of transportation for global shipments, coordinating customs clearance, managing overseas suppliers to ensure quality and on-time delivery, monitoring inventory turnover, and minimizing obsolete stock. You will also be required to ensure compliance with international trade regulations, assess and mitigate risks, and collaborate with domestic and overseas teams to align supply chain needs and ensure end-to-end efficiency. To excel in this role, you must have a minimum of 3 years of experience in overseas supply chain management or international logistics roles. A deep understanding of supply chain management principles, tools, and the ability to adjust plans based on market trends and data analysis is crucial. Experience in injection molding or CNC machining supply chains is a strong advantage. You should also possess strategic capabilities to formulate long-term and short-term global supply plans aligned with business strategy and adapt to external changes. This is a full-time position based in Gujarat, India.,

The primary responsibility of this role is to convert client ad spending into direct revenue by managing and optimizing ad campaigns across various platforms like Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces. You will be required to strategize and oversee performance growth to ensure alignment with clients" business goals. Daily tasks include managing budgets, billing reconciliation, and spend-pacing to meet return targets, as well as mapping ad formats to advertising objectives for optimal performance. Additionally, you will be responsible for planning and optimizing landing page tests and implementing A/B testing for PPC ads continuously. Collaborating with marketing teams to optimize campaign performance through data-driven strategies is a key aspect of the role. Furthermore, you will be expected to build budget recommendations and media plans to drive client success, document campaign evolution, monitor performance, and identify best practices. Reporting key performance indicators and lead generation insights during client reporting calls will be part of your regular duties. Leading the service front by handling pre-sales technical queries and providing training across the department is also a crucial aspect of this position. Ensuring a test-and-learn approach in all campaign activities is essential to drive continuous improvement and success. To be successful in this role, you should have 2-3 years of experience in search engine marketing and paid media. Hands-on experience with Google and Meta platforms is a must, and sales campaign experience would be an added advantage. Proficiency in verbal and written English is required, along with the ability to understand the target audience. In addition to the job responsibilities, you will have the opportunity to work on exciting projects that provide exposure and learning across different paid channels. The company operates on a 5-day work week and offers various clubs like Social Club, Investment Club, Books Club, and Sports Club, promoting personal growth and well-being. Moreover, you will have access to in-house training and seminars, and the chance to work directly with the co-founders who are alumni of ISB and have a wealth of experience in business and startups. Working in this role will provide you with accelerated learning opportunities, equivalent to gaining 5 years of experience in just 2 years with the company.,

The Digital / Omnichannel Marketing Specialist - Integrated Marketing role at EPD is perfect for a digitally-savvy individual who is eager to be at the forefront of the evolving marketing landscape. As part of the Digital, Integrated Marketing Team, you will have the opportunity to develop a diverse toolkit of high-demand digital skills and become a well-rounded marketer. In this role, you will not only manage campaigns but also learn how to master them across various screens, devices, and platforms. As a key member of the team, you will shape the future of digital at Abbott by strategizing how brands connect, convert, and grow. Your responsibilities will include developing, executing, and optimizing omni-channel campaigns tailored to different healthcare audiences, leveraging data to personalize messaging, collaborating cross-functionally to deliver integrated strategies, and monitoring KPIs to provide actionable insights. Additionally, you will be tasked with decoding social trends, identifying new opportunities, and championing insight-led thinking. You will also be responsible for staying updated on emerging media trends and digital regulations, leading test-and-learn innovation initiatives, empowering brand teams through digital upskilling, and collaborating with global Digital and Marketing Excellence teams to align digital priorities for the India market. This role offers ample opportunities for learning and growth in areas such as media strategy & planning, data-driven optimization, and global collaboration. The ideal candidate for this role is a strong collaborator and communicator who can build trust across teams, influence without authority, and has a passion for learning and mastering new-age marketing skills. Networking-oriented and able to influence others within a fact and figures-driven organization, the ideal candidate possesses emotional intelligence, strategic storytelling abilities, and the knack for simplifying complex ideas for diverse stakeholders. Comfortable navigating ambiguity, pitching bold ideas backed by data, and fostering long-term relationships, the ideal candidate also has a curious mindset and agility under pressure. A genuine passion for improving the quality of life for people and helping them live to the fullest will make you stand out in this role.,

As a Digital / Omnichannel Marketing Specialist in the Integrated Marketing team at EPD, you will play a pivotal role in the ever-evolving marketing landscape. Your main focus will not only be managing campaigns but mastering them across various screens, devices, and platforms. This position will provide you with the opportunity to develop a diverse skill set in digital marketing, steeped in insights, data-driven strategies, and proficiency in the language of modern marketing. Your responsibilities will include: - Developing, executing, and optimizing omni-channel campaigns tailored to diverse healthcare audiences, utilizing first- and third-party data for personalized messaging and user experiences. - Collaborating cross-functionally with insights, medical, legal, compliance, data privacy, public affairs, and IT teams to deliver integrated strategies. - Monitoring and analyzing KPIs to provide actionable performance insights and championing platform experimentation. - Decoding social trends, blending social listening, search, CLM, and sales data to fuel marketing hypotheses and business planning. - Staying informed about emerging media trends and digital regulations within the healthcare and pharma industry. - Partnering with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market. In this role, you will have the opportunity to learn and grow in areas such as media strategy & planning, data-driven optimization, and global collaboration for local impact. You will co-create digital brand strategies, monitor campaign performance, lead collaborations with agency and tech partners, optimize paid media across key digital channels, and drive CRM initiatives to enhance brand engagement and retention. The ideal candidate for this position is a strong collaborator and communicator with a passion for learning and mastering new-age marketing skills. You should be networking-oriented, able to influence others within a data-driven organization, and possess emotional intelligence and strategic storytelling abilities. A curious mindset, agility under pressure, and a dedication to fostering long-term relationships will be key to excelling in this role. If you are passionate about improving the quality of life for people and helping them live to the fullest, this role offers a platform for making a meaningful impact in the digital marketing space.,